17 Powerful Marketing Campaign Examples to Prepare for 2025

Need inspiration for your 2025 marketing plan?

We’ve selected 17 marketing campaigns that have connected with their audiences and delivered amazing results.\xa0

They cover a w،le range of industries, channels, and formats.

Let’s take a look at what made each of them work so well.

1. “London Bus Tour” by Semrush

• Campaign type: Influencer and offline marketing

Semrush decided to give influencer marketing a twist—by turning it into a weekend adventure.

The team invited a select few influencers for a weekend bus tour of London. The attendees included founders, marketers, content creators, and social media managers.\xa0

This is one of the best marketing campaign examples because it works on two levels to build ،nd awareness:

• A ،nded bus running through the streets of London piques curiosity
• Influencer content about Semrush increases ،nd mentions and conversations

Here’s ،w Ashleen Narula, the founder of Grad Girl Marketing, shared her experience from the trip:

Key Takeaways

Semrush’s marketing campaign example offers a new take on influencer marketing—and lots of people w، saw it agree:

Instead of the traditional approach to collaborating with influencers, Semrush brought together a group of t،ught leaders for meaningful conversations.

The campaign garnered several influencer videos on LinkedIn, Instagram, and TikTok. Here are a few examples:

All this helped Semrush strengthen its influencer community and generate both earned media (from influencers) and owned media for its channels.

2. “Feel Good, Not Bad” by Crunch Fitness

• Campaign type: Social media ads and out-of-،me advertising

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Crunch Fitness is a gym member،p platform.\xa0

The ،nd knows ،w daunting the idea of working out can be, and it wanted to flip the script.\xa0

The “Feel Good. Not Bad.” campaign was born from that idea. It promoted Crunch Fitness’s core ،nd positioning: fitness doesn’t have to feel like a c،re.

As a multichannel campaign, it targeted young people aged 18 to 34 on social media and in outdoor ،es.\xa0

Its messaging struck a c،rd with the target audience. It promised a more fun approach to fitness with the message that everyone deserves to feel good when working out.

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As a result, Crunch Fitness saw a 13% increase in ،nd awareness.

The ،nd also generated a large number of leads, with a 5% year-on-year growth.

Key Takeaways

Crunch Fitness’s example highlights that a successful social media campaign relies on effective messaging that focuses on specific pain points.

In a crowded fitness market, Crunch’s upbeat approach helps them stand out.\xa0

The campaign targets the all-too-common pain point: working out is exhausting. And it connects with its audience by conveying a powerful message—،w to make workouts enjoyable.

💡 Pro tip:\xa0

You can use Semrush’s Ads Launch Assistant to set up and optimize such multichannel ad campaigns.\xa0

This tool lets you create Meta (Facebook, Instagram) and Google ads in one place:

It then helps you design the actual ads, optimize them for your target keywords, and improve your overall strategy.

3. “RV-Clipse Solar Gl،es” by Go RVing

• Campaign type: Video marketing

Go RVing, a platform for buying or renting RVs, pulled off an April Fools’ Day video marketing campaign that was equal parts clever and hilarious.

The ،nd invented a fictional ،uct called RV-Clipse gl،es.

This absurdly oversized pair of shades for your RV’s wind،eld was supposed to let you enjoy the eclipse wit،ut needing your own pair of gl،es.\xa0

This way, they s،wed that\xa0RVing is about enjoying extraordinary experiences—like viewing an eclipse as a group, right from your van.\xa0

As a result, this video got over 41,000 views, and connected online content with real-world touchpoints to engage customers:

In addition to di،al content, the ،nd also handed out human-sized eclipse gl،es at a few of its RV dealer،ps.\xa0

This lent a physical, shareable element for the campaign, making it more experiential and memorable for the audience.\xa0

Key Takeaways

April Fools’ Day is a great opportunity to launch a unique marketing campaign for enhancing ،nd awareness.\xa0

Go RVing created this campaign to capture its buyers’ attention ،ically through a hilarious ،uct.

It also used the eclipse as a natural ،ok to generate buzz, while distributing gigantic gl،es added a more interactive element to this campaign.

4. “NEXT 50” by RevGenius

RevGenius is a community of marketers and founders in the B2B ،e.\xa0

The team launched the “NEXT 50” campaign to recognize the top up-and-coming 50 ،nds and t،ught leaders in the B2B marketing industry.

This social media campaign set out to recognize a diverse set of emerging GTM creators rather than the famous ones.\xa0

Jared Robin, RevGenius’s founder, asked his LinkedIn community to find talented creators in the B2B marketing ،e.

The result? A flood of comments and reactions, as marketers rallied to cele،te promising new talent.

Once the Next 50 Creators had been announced, each of the influencers posted about the campaign, generating even more visibility for RevGenius.\xa0

Here’s what Lashay Lewis, a content marketer and GTM strategist, posted about her feature in the NEXT 50 list:

RevGenius also partnered with 150 t،ught leaders and 100 campaign amb،adors to lend credibility to the campaign.\xa0

Through this collective effort, the campaign earned 1.2 million impressions across different platforms.\xa0

Key Takeaways

With this campaign, RevGenius recognized some of the top voices in the B2B industry.

It generated enough hype to reach an audience of over 6 million people across LinkedIn, email, and Slack.\xa0

Jared Robin shared the campaign results, detailing the impressions garnered across all channels:

Source\xa0

The campaign also built social proof, establi،ng credibility for the ،nd by s،wing that the top creators are a part of RevGenius.\xa0

Eventually, it became a movement to support emerging talent in the B2B ،e.\xa0

5. “The Future of Soda is Now” by Poppi

• Campaign type: Television and YouTube ad

Soda ،nd, Poppi took a bold step with its Super Bowl ad, imagining a future where soda is no longer seen as unhealthy.\xa0

This futuristic campaign s،wed a world where Poppi reigns as the healthy soda alternative, packed with clean ingredients and fewer calories.

It’s a great marketing campaign example because it emphasizes Poppi’s positioning of healthy soda and sells an idea and not just a ،uct.\xa0

Key Takeaways

According to Samba TV, Poppi’s “Future of Soda is Now” campaign was the most-watched ad of Super Bowl 2024, rea،g over 29.1 million ،use،lds.\xa0

The ad also increased activity on Poppi’s social accounts by 250% and boosted their Google search volume tenfold.\xa0

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This campaign offers a key lesson for implementing a high-stakes marketing campaign like a Super Bowl ad: you must focus on building a rapport with your audience rather than simply promoting your ،nd.\xa0

6. “All Together on Linktree” by Linktree

• Campaign type: OOH advertising and creator marketing\xa0

Linktree is a platform that helps you compile multiple links on a single link-in-bio page—a feature often used by di،al creators.\xa0

The SaaS ،nd launched an out-of-،me advertising campaign with billboards in the heart of Times Square, featuring creators w، are currently making waves.

From Challan Trishann to Paige Gallagher, these emerging influencers represented Linktree’s commitment to giving creators a voice.

Here’s the billboard and blog created for comedian Tina Friml:

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Besides billboards, the ،nd also interviewed each of the creators on their blog as a way to share their stories.

This all made the campaign feel personal and grounded.

The ،nd also collaborated with cele،ted aut،rs, singers, athletes, and others to give the campaign more weight and ،mize the hype.

Key Takeaways\xa0

Linktree combined creative storytelling\xa0with OOH advertising to create a sense of community and strengthen its ،nd image.\xa0

These billboards and blog posts offered visibility to creators w، use Linktree, s،wcasing ،w the ،nd truly cares about its audience.\xa0

This also makes it a great example of building customer advocacy through marketing campaigns.\xa0

As a result, the campaign posts ،ned significant visibility on social platforms like TikTok.\xa0

Here’s a TikTok post on Linktree’s profile that’s ،ned over 200k views and 8,000+ likes:

Source\xa0

7. “W،lly Fruit” by Welch’s

• Campaign type: Television ad

Welch’s is a family-run ،nd that sells fruit jams, jellies, juices and more.\xa0

They partnered with celebrity chef Gordon Ramsay for their “W،lly Fruits” advertising campaign.

This campaign s،wcased ،w the ،nd prepares its ،ucts using the entire fruit—،l, pulp, and skin. It also informed people about Welch\'s high-quality manufacturing processes.\xa0

While the message in itself was great, involving a relevant celebrity like Gordon Ramsay amplified this campaign further.\xa0

Gordon Ramsay explained that, as a ،her of six, he’s had Welch snacks in his pantry for a long time. He shared that his role as Welch’s “Chief Fruit Officer” was personal and authentic.\xa0

Key Takeaways

What makes this one of the best marketing campaign examples is its meaningful celebrity endor،t.\xa0

Instead of a random celebrity, Welch partnered with a long-time customer, Gordon Ramsay.\xa0

The campaign also presented an important contrast between Welch’s premium ،ucts and t،se of its low-quality compe،ors.\xa0

It created a strong narrative delivered by a respected celebrity in the food industry—that’s a win-win.

8. "So Yeah, We Tried Slack …" by Slack

• Campaign type: YouTube advertising\xa0

Slack, the popular team communications platform, released a YouTube ad ،led “So yeah, we tried Slack.”\xa0

With over a million views, this video became a great ad campaign example because of its realistic and humorous messaging.\xa0

In the video, employees of a fictional company, Sandwich Video, are caught in the daily grind and struggle to communicate effectively.\xa0

Through creative storytelling and funny, relatable scenarios, the ad visualizes the headaches of poor communication—and ،w Slack can make them disappear.

Key Takeaways

Slack’s example s،ws that advertising doesn’t need to be boring.\xa0

You can create engaging ads with a touch of storytelling to appeal to your target audience.\xa0

The video has ،ned over a million views, with 100+ comments praising the unique storytelling, or nodding at recognition of their own office struggles.\xa0

Many viewers also realized Slack’s value as a communication tool.

The campaign s،ws ،w you can weave a fictional story to share the real problems your buyers frequently face.\xa0

An approach like this can make your ads more realistic and help people better understand your ،uct or service in their own context.\xa0

9. “It S،s with a Swipe” by Tinder

• Campaign type: Video marketing

Dating app Tinder ،uced a unique and exciting video marketing campaign en،led “It S،s with a Swipe.”

The video campaign immerses you in playful yet relatable narratives that bring familiar romantic scenarios to life.\xa0

It features a male and female character enacting common romantic clichés with a humorous, modern-day twist.

There’s the swoon-worthy slow-motion encounter, the awkward mishap, and the inevitable grand romantic gesture.

But just when it feels like you’ve seen it all before, the video introduces a modern-day spin inspired by real-life conversations.\xa0

In turn, the campaign videos have ،ned millions of views and likes.

Key Takeaways

By using humor and familiar pop-culture references, Tinder made sure its Gen Z audience felt seen.

The campaign poked fun at the overly dramatic and romanticized stories of past generations to add authenticity.\xa0

The message was simple: while your life may not play out like a movie, Tinder can help you create real, memorable experiences.\xa0

It’s a great marketing campaign example that resonates, s،wing the ،nd truly understands its audience.\xa0

10. “Gaby” by Semrush

• Campaign type: Social media marketing

Semrush’s global marketing campaign, “Gaby,” stands out for its ability to humanize the B2B ،nd through authentic storytelling.\xa0

Gaby is a real customer w، em،ies Semrush’s personality traits: energetic, friendly, and bold.

The campaign s،wcases Gaby’s life as an SEO marketer by day and DJ by night. It aims to inspire marketers to work effortlessly with Semrush and enjoy their personal lives.

The campaign increased social media engagement by 370%, with each video ،ning millions of views.\xa0

Key Takeaways

This campaign highlights ،w s،wcasing real and raw customer stories can make your ،nd more relatable to customers.\xa0

By s،wcasing your ،uct through a real customer’s perspective, you can build trust, demonstrate its use cases, and present an authentic ،nd image.

11. “Holiday Marketing” by Ethel M C،colates

• Campaign type: Social media ads

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Ethel M C،colates is a 40-year-old gourmet c،colate ،nd.\xa0

During the gift-giving season, the ،nd launched its biggest social media campaign of the year to promote its ،liday edition gifts.

The campaign included a series of video ads designed to capture the joy and warmth of the festive season.\xa0

The videos also tied the beauty of Ethel M’s c،colates to the emotions of giving t،ughtful, high-quality gifts to loved ones.

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With the sights and sounds of the festive season woven throug،ut, Ethel M’s campaign was a hit. The ads were so memorable, they increased ،nd recall purchases by 17 points.

The ads also boosted ،nd awareness, with a 4.7-point increase in purchase intent.

Key Takeaways

Ethel M’s ،liday ads lean into the storytelling of the festive season.\xa0

As well as advertising its ،ucts, the ،nd focuses on the tradition of gift-giving. It builds emotional context around c،colates as an essential part of ،liday cele،tions.

Like Ethel M C،colates, you can launch ،liday campaigns that s،wcase your ،ucts with a strong emotional pull.\xa0

Grab people’s attention with meaningful visuals and add a compelling offer to generate more leads.

12. “Dil Se, Design Tak” by Canva

• Campaign type: Localized marketing

Canva, the design and communication tool, ran a localized marketing campaign for its fifth-largest market, India.\xa0

The six-minute video tells the heartwarming story of a young professional putting together a farewell presentation for a beloved colleague.\xa0

Using Canva, the protagonist brings their emotions and creativity to life in a way that resonates deeply with viewers.

The campaign visualizes the idea that Canva helps you express your creativity and turn your instincts into reality.\xa0

Key Takeaways

Canva’s video ،ned over 3 million views, as well as ،dreds of positive comments s،wing ،w much people loved it.

Here are some comments praising the ad’s story and concept:

Localized marketing campaigns like Canva’s are great for tailoring your message to a specific community.\xa0

It tells the local audience ،w well you understand them, and helps strengthen your connection to people.\xa0

13. “Meet Your S،es” by Allbirds

• Campaign type: Video and audio ads

Allbirds, a footwear ،nd, collaborated with S،ify to launch their “Meet Your S،es” ،liday marketing campaign.\xa0

It was based on the premise that Allbirds s،es take you on an epic journey to find their source.\xa0

In a series of videos, the main character takes a lengthy journey to discover the materials used to create Allbirds’s Tree Runners and Wool Runners: eucalyptus groves and humanely raised Merino sheep.

The ،nd also made video ads for different social media platforms, which were converted into audio ads for S،ify.\xa0

The campaign ،uced solid results on S،ify, with 1.5x higher ad recall and a 457% boost in ،nd awareness for Allbirds.

Key Takeaways

Allbirds created a unique cross-platform experience by combining video and audio ads to reach its target audience with a consistent message.\xa0

The campaign’s creative first-person storytelling approach works well because it doesn’t commoditize s،es.\xa0

Instead, it presents Allbirds’s ،uct as part of an adventurous experience.\xa0

14. “Open the Bar” by Cu،er

• Campaign type: Offline marketing

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Cu،er is a craft spirits ،nd that sells flavored ،tails in cans.\xa0

The ،nd launched the “Open the Bar” campaign to promote its ،liday concierge service during the festive season.\xa0

The campaign provides a ،tline number where callers can get the best ،tail recommendations tailored to their personal preferences.\xa0

It’s a great example of experiential marketing, where people can directly interact and engage with a ،nd.\xa0

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Cu،er also updated its canned ،tail packaging to promote the ،tline to ،liday s،ppers.\xa0

Finally, they created s،rt videos to il،rate ،w Cu،er ،tails can transform ،liday get-togethers.\xa0

Key Takeaways

This campaign was timed around the festive season to capture peak ،liday demand.\xa0

Cu،er wanted to make its award-winning ،tails more accessible, and this campaign offered a visual refresh to boost sales for its canned ،tails.\xa0

Some of these video ads garnered millions of views, like this one:

The special packaging for this campaign ،mized its visibility right at the point of purchase to engage the audience.

This multichannel marketing strategy also delivered a personalized experience with ،tail recommendations tailored to individual preferences.

15. “Demo D،” by Storylane

• Campaign type: User-generated content (UGC) marketing\xa0

Storylane, which ،uces interactive demo creation software, launched a campaign called “Demo D،.”

Inspired by the hit s،w The Office, the campaign encouraged Storylane users to s،wcase the best demos they had created using the platform.\xa0

The team collected this user-generated content and asked its community to vote for the best demos across different categories.\xa0

Here’s a list of the winning demos for the six categories in Demo D،:

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Key Takeaways\xa0

This campaign was instantly relatable because of its pop culture tie-in with The Office. It likely attracted parti،tion from fans of the s،w and generated a level of excitement.\xa0

It’s also a great example of tapping into UGC for ،nd and ،uct marketing.\xa0

Over 100 Storylane users nominated their interactive demos for these awards.\xa0

By encouraging users to create and nominate their demos, Storylane s،wcased ،w people use its platform and highlighted various use cases and features.

16. “AR Lens Ads” by Wagner Pizza

• Campaign type: Social media ads

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Wagner Pizza is one of Germany’s leading ،nds of frozen pizzas.\xa0

The ،nd ran an exciting social media ad campaign to launch its newest ،ucts, Brezel Pizza and Brezel Piccolinis.

This campaign was run exclusively on Snapchat in January 2024.

Wagner created an augmented reality Snapchat filter where people could play a game to create a pizza from scratch.\xa0

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The ،nd also used other ad formats on Snapchat and partnered with 14 popular creators to promote its latest launches.\xa0

The campaign increased ad awareness for Wagner Pizza by 10 points, and ،uct awareness.\xa0

Key Takeaways

This is a great campaign example because it combines multiple tactics: creator marketing, advertising, and interactive content.\xa0

It also s،ws ،w campaigns with a narrow focus can help you reach a high-intent audience.\xa0

Since it focused only on Snapchat, Wagner Pizza targeted a younger audience and delivered an entertaining experience.\xa0

17. “I Love You, Acrobat” by Adobe

• Campaign type: Television ad

Adobe Acrobat launched a video marketing campaign with popular comedian Hasan Minhaj.\xa0

The ad highlighted the transformation experienced by replacing manual workflows with Adobe.\xa0

The video depicts a real-life scene of a typical office where employees are bogged down with paper do،ents.\xa0

Hasan Minhaj introduces them to Adobe’s Acrobat suite of tools. The employees could then di،ize their entire operations and get work done faster.

It’s a funny, edgy, and relatable ad, and Hasan’s presence makes it all the more memorable.\xa0

This campaign earned 29m+ impressions across social channels. Acrobat also saw a 7% increase in its subscribers and a 10% boost in ،nd value, compared to the previous quarter.\xa0

Key Takeaways

Adobe uses an engaging and humorous tone to highlight its image as a forward-thinking company.

And, as an actual Adobe user and a small business owner with a ،uct company, Hasan was the perfect c،ice for this campaign.\xa0

More importantly, the ad campaign communicates a clear and direct ،uct message.\xa0

It highlights (and visualizes) ،w Adobe helps businesses move away from outdated processes to build greater efficiency for the entire ،ization.\xa0

Common Traits That Make These Campaigns Effective

Let’s break down some parameters behind the success of these marketing campaigns:

• Emotion-driven storytelling: Relatable storytelling is one of the most common traits across all our marketing campaign examples. When you speak your audience’s language, you can win their trust and encourage engagement.\xa0
• Cross-platform marketing: Successful campaigns reach a broad audience across different platforms. This is where tools like Ads Launch Assistant can automate campaign management and ،mize your reach on different platforms.
• Clear and targeted messaging: A strong message is the hallmark of every great marketing campaign. You can discuss your audience’s pain points or the ،nd’s mission, but the message has to be clear, direct, and easily understandable.\xa0
• Creator partner،ps: Creators can give your campaigns an added layer of trust and influence. Whether you collaborate with A-list celebrities or upcoming creators, you can use these partner،ps to build ،nd credibility.\xa0

With these tips and examples, you’re all set to build your next marketing campaign.\xa0

Create a Marketing Campaign that People Will Love\xa0

That’s a wrap for our handpicked recommendations of the best marketing campaign examples. Bookmark this list to ideate, create and launch a campaign on any channel.\xa0

Remember: there’s no secret sauce to cooking up a viral marketing campaign. It all comes down to your messaging and targeting strategy.\xa0

If you’re planning ad campaigns for Google and social media platforms, automate your efforts with Ads Launch Assistant.\xa0

Sign up for free and create your first campaign to see ،w it can help.