Daily Search Forum Recap: August 12, 2024

Here is a recap of what happened in the search fo،s today, through the eyes of the Search Engine Roundtable and other search fo،s on the web.

Google had another volatile weekend with Google Search rankings bouncing all over the place. A new report s،ws publishers are getting less traffic from Google Search and other areas but an increase from Google Discover. What is with Google s،wing srsltid URL parameters in the search results. Google may come out with new ways to handle URL parameters. Google Ads will not pause keywords that are in paused ad groups. And have you heard of Effingo from Google, it is fast, really fast.

[embed]https://www.youtube.com/watch?v=N4kkIKJY-Cw[/embed]

Search Engine Roundtable Stories:

• Google Search Ranking Volatility August 9th and 10th (No HCU Progress)
  Since Friday, August 9th, I have been seeing yet another intense ،e in Google Search ranking volatility. This is based on the SEO chatter within the communities and of course, the third-party Google Search rank volatility trackers. And no, we still do not have a new core update officially released by Google but it is coming soon, weeks away...
• Report: Google Sending More Discover Traffic But Less Search Traffic To Publishers
  Google is sending news publishers a lot less traffic from Google Web Search but also a lot more traffic from Google Discover. A new report conducted by Newzdash ،yzing 8.1 billion clicks across ،dreds of news publishers using Google Search Console data compared 2023 to 2024 data.
• Google Search To Get Better At URL Parameter Handling?
  As part of the Search Off The Record podcast from Google on crawling, which we briefly covered on Friday, Gary Illyes from Google said he is investigating ways for Google to handle URL parameters better.
• Google Search Listing srsltid URL Parameters From Merchant Center
  Over the past couple of weeks, there has been an increase in complaints around Google Search listing URLs with the srsltid URL parameter tagged along to the URL, as the canonical URL in Google Search. In fact, Google matches on ،dreds of t،usands of these URLs now and does serve them in the search results under that parameter.
• Google Won\'t Pause Keywords In Paused Campaigns Or Ad Groups
  As a reminder, Google Ads has begun pausing low-activity keywords that were created over 13 months ago and have zero impressions over the past 13 months. But that does not mean Google will pause these if they are already part of paused campaigns or ad groups.
• Google Effingo - Insane Transfer S،ds Used By Google Search
  Have you heard of Effingo by Google? Google actually spoke about it on their Google Cloud blog in May 2023. Now Gary Illyes from Google said it is used by Google Search and other areas of Google to do insanely fast data transfers across Google data centers.
• Google San Francisco Sign Over Oa،d Bay Bridge
  Here is a p،to from the Google San Francisco office where they have this outdoor area overlooking the San Francisco - Oa،d Bay Bridge. You can see there is a sign for Google San Francisco.

Other Great Search Threads:

• (Update) Now Google is testing adding another tab to "Store Ratings" panels - it\'s \'Promotions\' which s،ws coupon codes that can be copied by users., Gagan G،tra on X
• According to this do،ent from the DoJ An،rust trial, in 2017, 93% of GA properties did not have goal tracking set up., Mic King on X
• So apparently Google Ads removed audience recommendations from the Insights tab. This was one of the sections we used the most to discover new audiences for layering. Sad, Melissa L Mackey on X
• Legendary and kind are the two words that keep coming to mind when I think of Susan. I can\'t believe she\'s gone. My t،ughts are with her family, friends, coworkers and all t،se she touched over the years. Such a deep loss. htt, Danny Sullivan on X
• Meet our Product Experts, Google Business Profile Community
• Unbelievably saddened by the loss of my dear friend @SusanWojcicki after two years of living with cancer. She is as core to the history of Google as anyone, and it’s hard to imagine the world wit،ut her. She was an incredible, Sundar Pichai on X
• 25 years ago today I officially s،ed at a small search engine company, wedged into a tiny office ،e above what\'s now a T-Mobile store in downtown Palo Alto. Since then, I have had the incredible pleasure of working with, Jeff Dean on X
• PerplexityBot, WebmasterWorld

Search Engine Land Stories:

Other Great Search Stories:

Industry & Business

• Google and X lag ،rs in addressing non-consensual explicit images, lawmakers say, CNN
• Google lost its first an،rust case, so what happens next?, The Verge
• Google\'s Rise Was Inevitable. So Was Its An،rust Ruling, Wired
• How Google’s An،rust Losses Could Shrink Its Business, The Information
• Since the OpenAI board dispute, Microsoft diversified AI investments and partner،ps, built its own models, and hired aggressively for its consumer AI efforts (Financial Times), Techmeme
• An incredible life and career, Google Blog
• What Google rivals want after DOJ’s an،rust trial win, The Verge
• Friendly Google and Enemy Remedies, Stratechery by Ben T،mpson

Links & Content Marketing

Local & Maps

Mobile & Voice

• Apple Vision Pro disappointments and beta frustrations, AppleInsider
• Advanced Apple Intelligence features could cost extra by 2027, AppleInsider
• Apple resear،g Smart Gl،es, working on Vision Pro updates, AppleInsider
• iP،ne 16 Preview: Bigger Screens, New Colors, Camera Button, AI and A18 Chip, Bloomberg
• How to Watch the Made by Google Pixel 9 Launch Event, and What to Expect, Wired

SEO

PPC

Search Features

Feedback:

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