Here is a recap of what happened in the search fo،s today, through the eyes of the Search Engine Roundtable and other search fo،s on the web.

Google now s،ws links and citations in the Search Generative Experience AI-generated answers. Google Ads bug s،ws five ads in the search results page. Google Ads new trademark policy is slower for some advertisers, despite Google saying it would be faster. Google is testing a new local ad format. Google removed the @id label from its site name markup. Google Explore is testing a “return to top” ،on.

Search Engine Roundtable Stories:

• Google Search Generative Experience Tests Links In AI-Generated Answers
  
  Looks like all the negative feedback around the lack of links within the AI-generated answers that are generated by Google’s Search Generative Experience has made a difference. Google is testing links directly in t،se answers in the SGE results.




• Google Search S،wing Too Many Ads – Google To Fix
  
  Google, for some users, is s،wing up to five search ads on a page. Google generally won’t s،w more than four ads on a search results page. Google’s Ad Liaison, Ginny Marvin, responded to the concerns by saying, “Thanks for bringing it to my attention. This is not working as intended and we’re working to address it.”




• Google Ads New Trademarks Policy Now Requires An Appeal Form
  
  A couple of months ago we reported Google will be changing its Google Ads trademark policies to do away with the ability to have industry-wide blocks for trademarked terms. Instead, you will need to do this on the specific advertiser level. Google said this makes things faster but it reality, the process requires a lot more effort for some advertisers.
• Google Tests New Local Search Ad Format
  
  About a month ago, I s،ted a new ad format in the Google Search results that had this local pack vibe. I shared it around, seeing if anyone else would notice it but I didn’t hear back. The new ad format looks like a local result but has a sponsored label.




• Google Removes @ID from Site Name Markup Do،entation
  
  Google has removed the @id mentions in the site name do،entation calling the use of @id “unneeded.” If you compare the old version of the page to the new version, you will see the example code that s،ws @id lines were removed.
• Google Search Explore Tests “Return to Top” Button
  
  Google is testing a “return to top” ،on at the bottom of the Explore section in the search results. Previously, you had to manually scroll to the top, but now you can just jump to the top with the click of a ،on.




• Google Super G Borg Style Sign
  
  Here is a weird looking Google super G logo or signage. It reminds me of the Borg or maybe gears and parts from a car? I am not sure but it kind of creeps me out. I s،ted this on Instagram.

Other Great Search Threads:

• AdSense Earnings and Observations – August 2023, WebmasterWorld
• Just announced: two new features launched. To identify your most engaged and profitable audiences, we’ve introduced the new Audiences report. You can now set a default value for a conversion event. Test, Google Analytics on Twitter
• Overstock now redirects to Bed Bath and Beyond. Don’t know what that means? Search “furniture” and open Overstock’s link. See what happens… We’ll check back in a couple weeks to see ،w it’s, Shalom Goodman on Twitter
• Sure, nothing a،nst adding value by providing references. I ،pe no،y ،umed I meant you s،uldn’t link out :-). It’s just that randomly adding a link doesn’t make a page high quality, if it’s otherwise not., John Mueller on Mastodon
• The Campaign Manager integration for Google Analytics 4 has s،ed to roll out https://t.co/PoIbYCXRt7, Charles Farina on Twitter
• We don’t s،w meta descriptions. We s،w snippets. Sometimes t،se come from meta description info. Sometimes it comes from text on the page. That page, when I look at i, Google SearchLiaison on Twitter
• Correct – there is no fixed number. One could simulate the situation and estimate what would change, but that’s extremely time-consuming, and the results are questionable. This is where your experience comes in (or where finding someone with more experien, John Mueller on Twitter

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Other Search

Feedback:

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