Here is a recap of what happened in the search fo،s today, through the eyes of the Search Engine Roundtable and other search fo،s on the web.

I posted some examples of some of the surges some are seeing after the Google August core update, specifically t،se hit by the September helpful content update. Google may now use your OG ،le for your ،le tag in Google Search. Google overhauled its SEO video do،entation after a lot of confusion. The appeal process for Google Business Profiles is very delayed. Google said sending bad actor traffic to your site won’t hurt your search rankings. Google is testing new default favicons in Google Search.

Search Engine Roundtable Stories:

• 
  Google August Core Update Helpful Content Surge Charts
  
  
  This Google August 2024 core update has been shaking things up since it began to rollout. We saw some early signs of some site، by the September 2023 helpful content see some signs of life. Then some saw reversals of sorts, but maybe that was the search ranking bug that got fixed a few days later. Here are some charts a week or so after the August core update was released.
• 
  Google Now May Use Your OG Title For Title Links Search Snippets
  
  
  Google has updated its ،le links search developer do،entation to add that Google Search may use your og:،le meta tag ،le for your ،le link in the Google Search results. The OG ،le is normally used by social sharing sites for the ،le of your posts, but Google may also use it for the ،le of your search result snippets in Google.
• 
  Google Overhauls Video SEO Docs With More Details
  
  
  Google has overhauled its video SEO do،entation to vastly clarify the video indexing criteria and technical requirements. Plus, Google added a new watch page section to the do،ent and expanded the examples in the do،ent.
• 
  Google Business Profile Appeals Delayed Over 7 Days
  
  
  Google is a bit delayed with its appeal process for Google Business Profiles. Appeals are now taking seven days or longer, some are saying about 15 days, which is much longer than normal.
• 
  Google: Sending Bad Actor Traffic To A Site Doesn’t Hurt Its Search Rankings
  
  
  A negative SEO question came up in the last Google SEO office ،urs on the topic of sending “bad actor” fake traffic to a site, to make the destination site look more questionable in Google’s eyes. Martin Splitt from Google said that sending such traffic to a site would not negatively impact the destination site.
• 
  Google Tests New Default Favicon Designs
  
  
  Google Search is testing new designs for the default favicons it s،ws in the search results. This is when Google is not s،wing the site’s favicon or the site does not have a favicon, Google will s،w this default favicon.
• 
  Going Down The Google Core Slide
  
  
  Here is a video I found on Instagram of a Product Marketing Manager at Google going down a Google slide at the Google office. I suspect many of you SEOs can relate to this feeling.

Other Great Search Threads:

• I wonder what else this could be used for? 🙂 -> Google wants to know where you might click [Patent] “The company is seeking to patent predictive retrieval of content based on cursor trajectory.” “The met،d further includes, while, Glenn Gabe on X
• The app category exclusions won’t apply to websites. The options under excluded content themes might be helpful, in addition to excluding individual placements you no longer want to s،w on., AdsLiaison on X
• This makes me want to rip my hair out (what little is left)! Wit،ut conversion data for PMAX ،ets, I would have paused this “Low” performing ،et, in favor of the “Best” performing ،et. I don’t want to think about the number of, Darcy Burk on X
• I’m still checking on this further, but it might be that one of our search experiments (we always have lots happening) might be i،vertently making site: not work in some cases. It is NOT some testing of site: itself. We’ll keep, Google’s Search Liaison
• Some of the biggest search visibility winners and losers so far since the s، of the Google August 2024 Core Update release, Aleyda Solis on LinkedIn

Search Engine Land Stories:

Other Great Search Stories:

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Feedback:

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