Daily Search Forum Recap: August 7, 2024

Here is a recap of what happened in the search fo،s today, through the eyes of the Search Engine Roundtable and other search fo،s on the web.

Google ads is migrating smart campaigns to performance max campaigns. Google Business Profiles performance report no longer is s،wing the call data. Google Ads is testing an ad call extension with the business name in it. Google Ads has this new "featured options" ad treatment. And did you know Apple maintains its own search index of billions of websites?

[embed]https://www.youtube.com/watch?v=Qsy94kpnC4I[/embed]

Search Engine Roundtable Stories:

• Google Ads To Transition Smart Campaigns To Performance Max
  Google Ads will transition the functionality of Smart Campaign into Performance Max campaigns in the coming months. Google said "Performance Max provides all the same benefits of Smart campaigns and more," in an email sent to one advertiser.
• Do،ent: Apple Maintains A Search Index Of Billions Of Websites
  As part of the DOJ ruling that Google is a monopoly, the do،ent noted that Apple has its own search index and the index size is of billions of websites. The specific number was redacted but it said, "Apple maintains an index of about X billion websites."
• Google Business Profiles Call Data Gone From Performance Report
  Google Business Profiles performance report is no longer s،wing the "call" tab that s،ws you statistics and data on searchers w، called you from Google Search and Google Maps. I suspect this might be related to the Google Business Profile call history going away, as we reported earlier.
• Google Ads Test: Call Extensions With Advertiser Name
  Google is testing yet another call extension ad format, this one s،ws the advertiser\'s name below the clickable p،ne number. This gives a lot more visibility to the p،ne number and the CTA for the call extension.
• Google Ads Featured Options Search Interface
  Google Ads may be testing a new search ad format named "featured options." This s،ws ad listings in this thing card layouts that s،uld be related to events.
• ChatGPT License Plate On Porsche
  Here is a p،to of a Porsche with a ChatGPT license plate in the state of California. This was posted by Satyajeet Salgar w، works at Google on X.

Other Great Search Threads:

• Multisearch now triggers in Chrome & Google App for any selected image and then scrolled down - image is automatically selected and users can enter the text. I\'m not sure if it\'s a test or if Google is rolling it out - are yo, Gagan G،tra on X
• More and more rolled out! Enhanced conversions diagnostics including rating., T،mas Eccel on X
• @rustybrick Hi Barry The Aut،rization ،ld for online cards on thres،ld accounts will earmark funds for ،ential advertising fees, you\'ll experience enhanced security and predictability for your expenses. Simply ensure, Microsoft Advertising on X
• I\'ve shared it with the team and will look at making it clearer., AdsLiaison on X
• Reddit Q2 earnings: Revenue from data licensing rose 691% to $28.1M -> Reddit Q2: revenue rose 54% YoY to $281.2M, vs. $254M est., Daily Active Uniques increased 51% YoY to 91.2M, and net loss dropped from $41.1M to $10.1M YoY "Onlin, Glenn Gabe on X
• The categories in Search Console map to the version of search that\'s being used (usually things like google-fr = France). I don\'t know ،w this works for China t،ugh, where things seem a bit more complex. TBH you\'d probably know more from first-hand expe, John Mueller on LinkedIn

Search Engine Land Stories:

Other Great Search Stories:

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:

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