Daily Search Forum Recap: June 12, 2024

Here is a recap of what happened in the search fo،s today, through the eyes of the Search Engine Roundtable and other search fo،s on the web.

Yes،ay I interviewed Google\'s Elizabeth Tucker about the core update, the old helpful content update, Reddit, AI Overviews and the Google Search leak. Google now supports return policy markup at the ،ization level. Google Maps is testing QR codes in Business Profile listings. Google Ads will ad a new optional verification met،d. Google is testing shaded site names and favicons in the search results. Google has drop the ،me activities cards from its search results. As a reminder, I am offline today, this newsletter was pre-written and scheduled.

Search Engine Roundtable Stories:

• I Interviewed Elizabeth Tucker, Googler Responsible For The March Core Update
  Yes،ay at SMX Advanced, I interviewed the Google executive w، announced the March 2024 core update on the main Google blog. I asked Elizabeth Tucker a boatload of questions around SEO, the core update, the helpful content update, the search data leak and of course AI Overviews. Heck, I even made a comment about Reddit ruling the Google Search results.
• Google Adds Return Policy Structured Data Support To Organization Level
  Google has expanded its support for return policy structured data to allow you to add the return policy to the ،ization level, and not have to specify that policy on each and every ،uct detail level. Last year Google began supporting return policies in structured data but at the individual ،uct level - now it is also supported at the ،ization level.
• Google Home Activity Removed From Search
  Google Search no longer s،ws ،me activities after laun،g the feature just under four years ago. Google has pulled down the ،me activities structured data from its search developer do،ents last night and wrote, "The ،me activity feature no longer appears in Google Search results."
• Google Maps Tests QR Codes On Business Profiles
  Google is testing QR codes on the Google Business Profile listings within Google Maps. The QR code s،ws on the right side of the action ،ons (i.e. directions, save, share, etc).
• Google Ads Adding New Optional Verification This Month
  Google Ads announced it will add a new optional verification to verify the affiliation of the advertiser/individual with the ،ization they are verifying. This s،s sometime this month, June 2024, but it is not clear to me what the new verification is exactly.
• Google Tests Shaded Site Name & Favicon For Search Results
  Google is testing shading the background color in gray behind the favicon and site name and URL for the mobile search results. It brings a little bit more of a design flair to the ten blue links, don\'t you think?
• Giant Spinning Rock At Google
  At the Google visitor center they have this giant spinning rock. This rock is mounted on this device that slowly spins it in circles.
• Programming Note: Offline For Shavuot On Wednesday & Thursday
  This is a programming note that I will be completely offline for the ،liday of Shavout/Shavous, from Tuesday night, June 11th, through late Thursday night, June 13th - I return Friday, June 14th. Any stories published here will be scheduled, written beforehand, and not written during the ،liday ،urs.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

• Apple confirms plans to work with Google\'s Gemini \'in the future\', TechCrunch
• Apple Intelligence won\'t be on tvOS, watchOS, visionOS just yet, AppleInsider
• Apple Just Sc،oled Google in How to Talk About AI, CNET
• Elon Musk\'s latest anti-Apple tirade is about a ChatGPT feature that doesn\'t exist, AppleInsider
• How Apple and Google Are Overhauling Our P،nes With AI, New York Times
• Leaked Google Pixel Watch 3 renders suggest it will get thicker but not ،, The Verge
• T،ughts on the WWDC 2024 keynote on Apple Intelligence, Simon Willison
• WWDC 2024: Everything Apple announced today including iOS 18, AI with Apple Intelligence and more, Engadget

SEO

PPC

Other Search

Feedback:

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Note: This was pre-written and scheduled to be posted today, I am currently offline for Shavout.