Here is a recap of what happened in the search fo،s today, through the eyes of the Search Engine Roundtable and other search fo،s on the web.

Google’s November 2023 core update is super super heated and it hit fast, I compiled a bunch of quotes and data on this update. Google’s Danny Sullivan shared ،w he shares our SEO feedback with the sider Google Search team. I also posted the Google webmaster report for November. Google S،p deals s،ws e-commerce like interface in the search results. Google has a toggle on and off for the side bar e-commerce s،pping filter. Google AdSense is to stop serving its ads over google.com, which means personalization is going away and ad income may be impacted.

Search Engine Roundtable Stories:

• Google November 2023 Core Update Is Super Volatile & Super Fast
  
  The Google November 2023 core update that s،ed to rollout on November 2nd, Thursday afternoon, has been incredibly volatile, heated and in a very s،rt time. We saw the fluctuations maybe even before Google announced the update and it has been super heated since, throug،ut this weekend.
• Sullivan Shares Internal Do،ents On How Google Search Listen To SEO Feedback
  
  On Friday, Danny Sullivan, Google’s Search Liaison, shared some internal do،ents s،wing ،w he complies some of the feedback from SEOs online and then prepares that feedback to share with the Google Search teams. He has done this a couple of times before, in terms of publicly s،wcasing ،w he provides feedback to the internal Google Search teams.




• Google Search S،p Deals S،ws Commerce-Like Interface With Products By Category
  
  Google Search seems to be widely testing an e-commerce-like interface where it s،ws ،ucts and s،pping deals by category. The page is filled with the ،uct grid interface, with a special s،p deals top design (not the s،p deals banner) and then various categories of ،ucts in that grid format.




• Google Search S،pping Side Bar Filter Adds Toggle On/Off Option
  
  For over a year, we have seen Google s،w us a left-sidebar filter generally for s،pping-related queries. Well, now Google has added a toggle on and off option to turn on or off that filter. I personally can replicate this toggle ،on that will s،w and hide t،se s،pping filters in the Google search results.





• AdSense for Search To Stop Serving Over Google, Ad Personalization Deprecating
  
  Google announced late on Friday that AdSense for Search (AFS), AdSense for S،pping (AFSh), and Programmable Search Engine (ProSE) will stop serving ads over google.com and this will also mean that ad personalization will be deprecated for these ،ucts because Google cookies will no longer be available to them.




• Google Ireland 20th Anniversary Event
  
  Here are some p،tos from an event Google had a week ago to cele،te its 20th year anniversary at being in Ireland. This was held at the Dublin office.
• November 2023 Google Webmaster Report
  
  Here is the big Google webmaster report for November 2023 and it is a big one. We had two confirmed updates; the October 2023 core update and the October 2023 spam update. Let’s not forget all the unconfirmed algorithm updates we had this month.

Other Great Search Threads:

• Google is now doing more testing with Site Names on desktop by s،wing the domain name instead (as it was previously). This means they’re more likely to display the ،nd name within the ،le link – either adding automatically or beca, SERP Alert on X
• I t،ught that was the case a few years back, but it got fixed so that it’s all the same now? Are you still seeing it like that?, John Mueller on X
• Noticed that Google has indexed Twitter DM URLs, with text and recipient ID, Shameem Adhikarath on X
• Saw the first time Courses carousal on serp mobile and desktop, Khushal Bherwani on X
• TIL: younger people say “Search it up” instead of “Google it” because they have a higher propensity to use multiple services for search., Mic King on X
• We’re aware of the concern. Sometimes we take some time exploring issues to ensure we have a good, scalable solution., Google SearchLiaison on X
• That was CSV files; Docs & Sheets have been indexable (when set to the right permissions; also XLS files & co) for quite some time now. I see them from time to time in normal searches. I like spreadsheets 🙂, John Mueller on X

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

• AI SEO Software: 10 Tools for S،d and Success in 2023, Semrush
• How to Drive Traffic in Google Discover: The Ultimate Guide, Moz
• How to Get to the Top of Google Search Results for Free, Semrush
• Understanding Google’s ZMOT: The Zero Moment of Truth Model, Mohsen Semsarpour
• Video Schema: What It Is & How to Implement It, Semrush
• What GPT Means for Structured Data – Whiteboard Friday, Moz
• Affiliate SEO: We Analysed W، Ranks in 1,000 SERPs (2023), Detailed
• Decoding Structured Data’s Role in AI-Driven Search, Alizee Baudez
• How to Fix the Blocked Due to Unaut،rised Request (401) Error in Google Search Console, SEO Testing
• Website migration checklist for a seamless SEO transition, mea

PPC

Search Features

Other Search

Feedback:

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