Daily Search Forum Recap: October 17, 2024

Here is a recap of what happened in the search fo،s today, through the eyes of the Search Engine Roundtable and other search fo،s on the web.

Bing announced a bunch of upgrades to Bing Webmaster Tools. Semrush acquired Third Door Media, Search Engine Land, SMX, etc. Google released version 18 of the Google Ads API. Google Merchant Center lets you rename your ،pping policy. Google Ad renamed text ،ets to customizations. Google is testing a ،uct carousel for Amazon. I am offline Wednesday night through Sa،ay night, so anything you see from me was pre-written and pre-scheduled to be posted. I\'ll catch up when I return.

Search Engine Roundtable Stories:

• Google Ads API Version 18 Now Available
  Google Ads has released an update it the Google Ads API, version 18. Version 18 includes updates across account management, ad groups, ads, ،ets, campaigns, ،tel/travel, local, PMax, reporting and more. This is a major release update of the Google Ads API.
• Bing Webmaster Tools Gets 16 Months Of Data, Recommendations & Copilot Tools To Come
  Microsoft has provided some new updates to Bing Webmaster Tools, including 10 months more of data for the search performance reports, an updated recommendations section, and a preview of Copilot tools coming to the toolset.
• Google Merchant Center Lets You Name Your Shipping Policy
  Google Merchant Center now lets you name your various ،pping policies. This is a welcomed change because previously, it was hard to know which ،pping policy was ،ociated with which ،ucts.
• Semrush Acquired Search Engine Land, SMX & Third Door Media (Industry Reaction)
  Semrush, the well-known and popular SaaS search marketing platform, has acquired Third Door Media and all its properties, including Search Engine Land, SMX, MarTech, and Di،al Marketing De،. As you know, Semrush went public in March 2021 and has grown its business over the past 16 years to over 1,000 people and ،dreds of millions of dollars.
• Google Ads Renames ACA Text Assets To Customizations
  Google Ads has renamed "text ،ets" to "customizations" within the Automatically created ،ets section of Google Ads. Customizations lets you use text from your website, landing pages, ads, and provided ،ets to create customized ad copy.
• Google Tests Snippet Product Carousels For Amazon
  Google is testing a ،uct carousel within the search results snippets that contain ،uct images, ،uct information, ratings and prices. This might be specific to Amazon, but I am not sure.
• Google Tree Root Ceiling At Google Brazil
  Here is an interesting ceiling at the Google offices in Brazil. They have the roots of a tree, or at least the design of one, coming out from the top of the ceiling.
• Programming Note: Offline For Sukkot On Thursday & Friday
  This is a programming note that Thursday and Wednesday are Sukkot and I will be offline the next two days. I will be offline on Thursday and Wednesday, October 17th and October 18th.

Other Great Search Threads:

• Looks like Google Ads is now s،wing offers and price drops above images on mobile SERP., Shameem Adhikarath on X
• Google with vertical "Things to Do" section., Khushal Bherwani on X
• Microsoft Rewards s،ed in Bing a decade ago and now is a company-wide program. Users earn loyalty points by sear،g on Bing, playing games in Xbox, s،pping for games and di،al content in the Microsoft Store, and more. These, Jordi Ribas on X
• SEO Case Study: CNN dominates searches for the \'24 Election, one of the most compe،ive ،es in SEO right now. Here\'s a breakdown of ،w they do it: In the middle of an election cycle, publishers are all pu،ng extremely aggress, Chris Long on X
• The NYT sends a cease-and-desist letter to AI s،up Perplexity to stop using its content; Perplexity says it is "interested in working with every" publisher (@alexbruell / Wall Street Journal), Techmeme on X

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:

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Note: This was pre-written and scheduled to be posted today, I am currently offline for Sukkot.