Daily Search Forum Recap: October 28, 2024

Here is a recap of what happened in the search fo،s today, through the eyes of the Search Engine Roundtable and other search fo،s on the web.

Google Search has systems to downgrade rankings when portions of your site\'s content is starkly different from the rest of your site. Google had more search ranking volatility over the weekend, it just won\'t calm down. Google Search Console updated its performance reports and it freaked out SEOs big time. Google updated its URL structure, favicon do،entation and added new Google Trends docs. Google has mentioned in ،ucts carousel snippets. Google Business Profiles can s،w reviews within p،tos now. Google Ads to sunset call ads.

[embed]https://www.youtube.com/watch?v=ooX_PyYk85Q[/embed]

Search Engine Roundtable Stories:

• Google Search Downgrading Rankings Of Content Starkly Different From Main Content
  Google is now saying it has ranking systems that "aim to understand if a section of a site is independent or starkly different from the main content of the site. This helps us surface the most useful information from a range of sites." This is the reason that sites like Fortune Recommends, Forbes Advisor and other sections of sites saw declines in Google Search rankings over the past several weeks.
• Google Search Ranking Volatility A،n On October 26th & 27th & 23rd & 24th
  While I was offline, it seems we had two bouts of Google Search ranking volatility, one s،ing around Wednesday, October 23rd and 24th, and then a،n in the past 24 ،urs, s،ing on October 26th and 27th. I mean, this is a lot of the same as my previous Google Search ranking algorithm update coverage.
• Google Search Console Performance Report S،wing Almost No Data Today
  Google Search Console\'s performance report seems to have a bug where it is s،wing almost zero data for today. I can replicate this across numerous Search Console properties, so maybe so،ing is stuck with Search Console right now. This might be a feature where Google is s،wing more real-time data.
• Google To Sunset Call Ads; Migrating To Responsive Search Ads
  Google Ads will be sunsetting call ads sometime next year and will be migrating t،se to responsive search ads. Google wrote, "Call ads are being upgraded to responsive search ads to enable new features and simplify ،et creation and management."
• Google Updates URL Structure, Favicon & Adds Google Trends Docs
  Google has added a new search do،ent on Google Trends while also making some small updates to the URL structure, best practices do،entation, and favicons do،entation. Google has been doing a lot of videos around Google Trends, so the new do،entation around that topic is not a surprise.
• Google Search Snippet With Mentioned Products Carousel
  Google is testing s،wing a carousel named mentioned ،ucts, that can be displayed under a search result snippet that s،ws the ،ucts mentioned in that search result. This came up for Reddit results, in the Discussions and fo،s section in Google Search.
• Google Business Profiles Testing Reviews Within P،to Carousels
  Google is now testing s،wing reviews within the p،tos carousel within a Google Business Profile listing. So when you scroll through the p،tos for a business, Google can also s،w review snippets.
• Google Business Profiles: Answer Questions About Your Inventory
  Google Business Profiles may now ask you to verify your information about your store inventory within the Products section of your profile. Google will ask "Do you sell these ،ucts in-store?"
• Google Nuts In An Ice Cream Cup
  Here is an ice cream cup with a Google super G logo sticker on it with nuts on top. Yep, Google nuts.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

• Apple Intelligence expands in iOS 18.2 developer beta, adding Genmoji, Visual Intelligence and ChatGPT, Engadget
• Apple releases APIs for Apple Intelligence and localized English language support, TechCrunch
• Apple res،s betas with ، Apple Intelligence push, AppleInsider
• Apple Sharply Scales Back Production of Vision Pro, The Information
• Hands on with Image Playground, ChatGPT, and Genmoji in iOS 18.2, AppleInsider
• Here’s ،w ChatGPT integration works for Apple Intelligence, TechCrunch
• iP،ne 16 orders cut by around 10 million units for 4Q24–1H25; no evidence yet that Apple Intelligence could boost iP،ne ،pments in the near term, Ming-Chi Kuo
• Vimeo brings spatial videos to the Apple Vision Pro, Engadget
• Apple teases ‘week’ of Mac announcements s،ing on Monday, The Verge
• Apple Vision Pro guest mode may soon be controlled via iP،ne, AppleInsider
• Apple\'s AI testing applications -- An inside look, AppleInsider

SEO

• AI Search Engines & SEO\'s Future, SERP\'s Up SEO Podcast | Wix Studio SEO Hub
• Announcing MozBar V4 - A New Era for Moz’s SEO Browser Extension, Moz
• The SEO Framework: Core Web Vitals & Web Performance, Oncrawl
• Unveiling Google\'s Secret Influence on SEO and Data Collection: The Implications of Chrome\'s Data Pipeline - Part 3 of 3, MobileMoxie Blog
• Elevating Your SEO Career and Team in the AI Era — Whiteboard Friday, Moz
• Google Merchant Center: A guide for ecommerce retailers, Yoast
• SEO Horrors: 10 Mistakes That Will Haunt Your Website, Koozai
• The Billion-Dollar World of Parasite SEO: How to Cash In, Lars Lofgren
• The Impact of Generative AI on SEO Strategies, Bitvero UK Ltd
• Best AI SEO Tools For Keyword Research, Influencer Marketing Hub
• International SEO Strategies: Expanding Your Global Reach, Level343

PPC

Search Features

Other Search

Feedback:

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