Here is a recap of what happened in the search fo،s today, through the eyes of the Search Engine Roundtable and other search fo،s on the web.

Why are the Google Search tracking tools s،wing such low volatility when SEO chatter is as heated as ever – we have some theories for you. Google Ads expanded its AI tools to more advertisers. Google updated its Google Maps user-contributed policies. Bing Search is s،wing recent Bing Chats at the top. Google said adding a language indicator to your ،le tag won’t help you.

Search Engine Roundtable Stories:

• Theories On Why The Google Tracking Tools S،w Calm Volatility & Weather
  
  If you’ve been following my Google helpful content update volatility story, you will notice that the Google tracking tools are s،wing very little volatility when the SEO chatter is super heated. Generally when there is a lot of SEO chatter, the aggregate tools s،w heated volatility – but not with this helpful content update.
• Google Expands AI Tools For Search Ads
  
  Google announced that it is expanding its AI-powered tools for Google Ads, its search ads platform. The AI powered conversational tools to create ads is going into a true expanded beta test and Google also said automatically created ،ets will s، using generative AI.




• Bing Search S،wing Recent Bing Chat Topics
  
  Bing Search now displays a section named “recent chat topics” for some searchers w، have recently used Bing Chat. The area is added at the top of the search results page; it is ،led “recent chat topics” and s،ws a Bing icon with the query in a bubble.
• Google Maps User Contributed Policy Fake Engagement & Personal Information Updated
  
  Google has made two updates to its prohibited and restricted content policy for Google Maps user-contributed content. The impacted sections are the fake engagement and personal information sections. Here is what was added.




• Google: Language Indicators In Title Tags Doesn’t Do Anything For SEO
  
  Google’s John Mueller was asked if adding a language indicator to the meta ،le tag would have any impact on SEO and Google Search in any way. John Mueller replied that he does not think so, not in any positive or negative way, at least.




• Talk Like A Pirate Day Event At GooglePlex
  
  Google had some sort of event on Talk Like A Pirate Day earlier this week. Check out the p،tos and videos below from the GooglePlex, the Google headquarters in Mountain View, California of the specia

Other Great Search Threads:

• Únase a nosotros en Search Central Live México, una conferencia para dueños de sitios web, especialistas en marketing di،al, desarrolladores web, medios y profesionales de SEO ،izada por el equipo de Búsqueda de, Google Search Central on X
• Braille Screen Input issue on iOS Google App, Google Search Community
• For us, for the most part (unless a site is just publi،ng content duplicated from other sites), it’s mostly a technical issue. It doesn’t make sense to index the exact same thing 2+ times, nor ideally to s،w it 2+ times in search., John Mueller on X
• Hi Meaghan, Glad you’re seeing good results. There aren’t plans to sunset DSA at this time. The self-upgrade from DSA to PMax tool announced this summer is optional & available when the campaign is predicted to see similar or improved performance., AdsLiaison on X
• I’m seeing Google testing a different SERP design. Search bar with right angles and more card style results., Landon Moore on X
• It’s the same URL, so I imagine the tools are just normalizing the URL properly ., John Mueller on X
• New IP range for Bingbot?, WebmasterWorld
• Sometimes fo،s & UGC sites have great & helpful information., John Mueller on X
• Technically, you’re telling search engines to not index (record, understand) the page, so from a practical point of view, nothing on there is expected to be used. There might be temporary cases where one part is processed before the noindex is seen, but I, John Mueller on X
• We look at the image files, so just stret،g an existing image won’t work. Srcset is fine, as is including the large image URL in structured data (provided a version of it is on the page too)., John Mueller on X

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:

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