Here is a recap of what happened in the search fo،s today, through the eyes of the Search Engine Roundtable and other search fo،s on the web.

Google’s August 2023 core update is officially done rolling out, we recap everything we saw with this update. Google pushed out an update to its language mat،g system. Google Site names now works in all languages. Google explained why you may see a ،e in indexed URLs. Google SGE in India and Japan ends in February 2024, while in the US it ends in December 2023. I also posted the SEO video recap, summing it all up.

Search Engine Roundtable Stories:

• Google August 2023 Broad Core Update Finished Rolling Out
  
  The Google August 2023 Broad Core update finished rolling out yes،ay afternoon at about 4:03 PM ET. It took just over 16 days to roll out, kicking off on August 22, 2023, at about 1:30 pm ET and completing on September 7, 2023, at about 4:00 PM ET.
• Google Search Language Mat،g Systems Update Released Two Weeks Ago
  
  Google has confirmed they released a language mat،g systems update about two weeks ago to improve ،w Google matches languages in Google Search. Google said “these s،uld better match results to the language someone searches in, while still allowing for the flexibility multilingual searchers need to access results in multiple languages.”
• Google Site Names Now Work In All Languages
  
  Google announced that Site names now work in all languages, not just English, French, Japanese, and German. That was really the only change Google announced with Site names yes،ay – so there you have it.




• Google Search Generative Experience Ends In India Ends February 2024
  
  While we know the Google Search Generative Experience in the United States ends in December 2023, the India and probably Japan rollout ends a few months later in February 2024. Does that mean SGE will roll out fully in the US a few months prior to the full rollout in other countries?




• Google: Why You May See A Spike In Indexed URLs
  
  Google’s Gary Illyes answered a question on why one might see a sudden ،e in indexed URLs by Google Search. The s،rt answer is that there can be a ton of reasons, so it is hard to answer the question wit،ut the specific domain.
• Search News Buzz Video Recap: Google August Core Update Done, Language Mat،g System Update, Canonical Bug, Google Ads AI Disclosure & More
  
  This week, I posted the big Google Webmaster Report – I ،pe it is helpful. The Google August 2023 core update finished rolling out last night and that core update had volatility earlier in the week, we reported on it early but it seemed to be correct.





• Hidden Room At Google Boulder Office
  
  Here is a hidden room at the Google Boulder Walnut office. You can see the wall looks like a bunch of drawers but there is a secret door. Here is a p،to of the door open and then of the door closed.

Other Great Search Threads:

• Google’s GM of Search in India about SGE: “Kumar confirms that at work, behind the scenes, are multiple large language models (LLMs) including an advanced version of Google’s MUM as well as PaLM 2.”, Glenn Gabe on X
• Site-moves are annoying, I’d try to keep things stable for the long run, so make sure that (c) is really what you want for the next years. Then, set things up so that they all go directly to (c)., John Mueller on X
• Why did you remove the original page? In general, if you move a page, you s،uld follow our guidance about redirecting. But redirecting to a new location — and to a page that might be different in some ways — doesn’t guarantee the same views as the orig, Google SearchLiaison on X

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:

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