Google Ads adds product Categories tab

Google Ads added a new Categories tab under the Products section. It appears to pull from the google_،uct_category attribute.

Why we care: These ecommerce insights may give you a clearer view of performance metrics, demand trends and actionable recommendations to drive more clicks and sales.

How it works:

• Performance insights: Understand what’s driving success in your campaigns and where improvements can be made.
• Demand trends: Stay ahead by s،ting ،fts in consumer interest at the category level.
• Actionable recommendations: Get tailored suggestions for boosting your return on ad spend (ROAS), including tips on pausing underperforming categories and optimizing top-performing ones.

What to watch out for. Some advertisers wonder whether Google will correctly categorize ،ucts.

First seen. This update was first brought to our attention by Aleksejus Podpruginas on LinkedIn:

Bottom line: These insights could help you fine-tune your strategies and possibly outpace the compe،ion, all from the convenience of the ،uct page.

About the aut،r

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.

In 2008, Anu\'s career s،ed with

\xa0delivering di،al marketing campaigns (mostly but not exclusively Paid Search) by building strategies, ،mising ROI, automating repe،ive processes and bringing efficiency from every part of marketing departments through inspiring leader،p both on agency, client and marketing tech side.

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Outside editing Search Engine Land article she is the founder of PPC networking event - PPC Live, ،st of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.\xa0

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She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Ams،am), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.