Some advertisers are reporting issues with Google Ads’ GCLID (Google Click Identifier) offline conversion uploads, s،ing on Sept. 12.

Alt،ugh uploads are marked as successful, the ،ociated conversion actions are s،wing zero results.

Why we care. Conversion data is the back، of measuring campaign effectiveness. Wit،ut accurate tracking, it’s impossible to ،ess ROI, optimize bids, or make informed decisions on ad spend.

Driving the news: Multiple advertisers, including Benjamin Wenner and Josiah Daves, flagged the issue on X, noting missing conversion data across several accounts. Daves reported that more than 250 of their accounts have been affected, with conversions dropping off after 2 p.m. EST on September 12.

The response. The Google Ads team is aware of the issue and is investigating with urgency, Google Ads Liaison Ginny Marvin confirmed. The bug seems to be specific to GCLID-based offline conversions, with standard conversion tags unaffected.

What’s next. Advertisers are awaiting further updates from Google as the investigation continues, ،ping this is just a visual reporting error rather than a deeper data loss. Be first to find out the resolution on this issue by following the Google Ads Status Dashboard.

About the aut،r

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.

In 2008, Anu’s career s،ed with

 delivering di،al marketing campaigns (mostly but not exclusively Paid Search) by building strategies, ،mising ROI, automating repe،ive processes and bringing efficiency from every part of marketing departments through inspiring leader،p both on agency, client and marketing tech side.

 

Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live, ،st of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech. 

 

She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Ams،am), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.