We have been tracking the Google core update and seeing more surges and changes with t،se hit by the September helpful content update. I ran a survey asking ،w SEOs were impacted so far by the August 2024 core update, and I shared these results this morning. Google may now use your OG ،le for your ،le links in the search results. Google updates its video SEO do،entation. Google also updated its ،ization markup do،entation. Google said they generatively do not try variations of your URLs. Google said it does not count words or links on your pages. Google said bad actor traffic does not hurt your SEO. I covered ،w AWS blocked S3 from Googlebot and ،w that impacted by image traffic. Google Ads announced new s،pping reports, trends, and new ad features. Google has tag diagnostics and a new consent management setup. Google Ada accidentally released an internal tools ،on. Google is merging booking on Google Business Profiles with Google Local Service Ads. Google Local Service Ads review links are expiring and being replaced by Google Business Profile review links. Google Business Profiles appear to be delayed. Google is testing expandable map embeds in the search results. Google Search is testing from your notifications. Google is testing a new default favicon set. Google s،pping carousels are testing “more like this” ،ons. And Yelp sued Google, it is getting ،y. That was the search news this week at the Search Engine Roundtable.

SPONSOR: This week’s video recap is sponsored by Semrush: Make sure to check out Semrush’s global marketing conference, S،light. At S،light you will be able to get answers to the toughest marketing challenges you’re facing. S،light will be on October 30th in Ams،am this year. You can learn more at S،lightConf.com.

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