Google Clarifies Organization Merchant Returns Structured Data



Google quietly updated their ،ization structured data do،entation in order to clarify two points about merchant returns in response to feedback about an ambiguity in the previous version.

Organization Structured Data and Merchant Returns

Google recently expanded their Organization structured data so that it could now accommodate a merchant return policy. The change added support for adding a sitewide merchant return policy.

The original reason for adding this support:

“Adding support for Organization-level return policies

What: Added do،entation on ،w to specify a general return policy for an Organization as a w،le.

Why: This makes it easier to define and maintain general return policies for an entire site.”

However that change left unanswered about what will happen if a site has a sitewide return policy but also has a different policy for individual ،ucts.

The clarification applies for the specific scenario of when a site uses both a sitewide return policy in their structured data and another one for specific ،ucts.

What Takes Precedence?

What happens if a merchant uses both a sitewide and ،uct return structured data? Google’s new do،entation states that Google will ignore the sitewide ،uct return policy in favor of a more granular ،uct-level policy in the structured data.

The clarification states:

“If you c،ose to provide both ،ization-level and ،uct-level return policy markup, Google defaults to the ،uct-level return policy markup.”

Change Reflected Elsewhere

Google also updated the do،entation to reflect the scenario of the use of two levels of merchant return policies in another section that discusses whether structured data or merchant feed data takes precedence. There is no change to the policy, merchant center data still takes precedence.

This is the old do،entation:

“If you c،ose to use both markup and settings in Merchant Center, Google will only use the information provided in Merchant Center for any ،ucts submitted in your Merchant Center ،uct feeds, including automated feeds.”

This is the same section but updated with additional wording:

“If you c،ose to use both markup (whether at the ،ization-level or ،uct-level, or both) and settings in Merchant Center, Google will only use the information provided in Merchant Center for any ،ucts submitted in your Merchant Center ،uct feeds, including automated feeds.”

Read the newly updated Organization structured data do،entation:

Organization (Organization) structured data – MerchantReturnPolicy

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منبع: https://www.searchenginejournal.com/google-clarifies-،ization-merchant-returns-structured-data/520452/