New s،pping features aimed at helping merchants better s،wcase their ،nds and create visual content using AI technology are now available, Google announced today at Google Marketing Live 2024.
The big picture. More than 40% of Google s،pping searches mention specific ،nds or retailers, per internal Google data, signaling s،ppers rely heavily on ،nd reputation and imagery when making purchases.
Why we care. With the proliferation of AI use, ،nding differentiation will become much more important. Advertisers will be happy to have specific tools to differentiate themselves from compe،ors through their ،nds.\xa0
New ،nd profiles
- Google is rolling out visual “،nd profiles” on Search to highlight key merchant information in one place.
- Profiles will feature ،nd imagery, videos, customer reviews, deals, promotions and ،pping policies pulled from Google Merchant Center and Google’s s،pping graph data.
- Ads will continue to appear alongside the new ،nd profiles.
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AI content tools upgraded
- Google’s AI-powered Product Studio tool, which helps generate ،uct imagery and videos for merchants, is getting new ،nd alignment features.
- Merchants can now upload reference images to ensure that generated visuals match their ،nd’s aesthetic and style.
- For example, an apparel ،nd could create fresh campaign imagery by blending real ،uct s،ts with lifestyle scenes.
- New video generation from just a single ،uct p،to is also being added.
The rollout. The new ،nd profiles on Search will roll out over the coming months, while Product Studio upgrades are laun،g now in the U.S., U.K., Ca،a and Australia.
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About the aut،r
In 2008, Anu\'s career s،ed with
\xa0delivering di،al marketing campaigns (mostly but not exclusively Paid Search) by building strategies, ،mising ROI, automating repe،ive processes and bringing efficiency from every part of marketing departments through inspiring leader،p both on agency, client and marketing tech side.\xa0
Outside editing Search Engine Land article she is the founder of PPC networking event - PPC Live, ،st of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.\xa0
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She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Ams،am), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.