Google is testing a new display and user interface for fo، content within its search results. “We’re testing a new display for fo، content when it appears in search results, allowing people to quickly view top comments and related discussions to help them find useful information and dig deeper,” a Google spokesperson told us.

What is this new display. The new display will highlight the “top comments” on a specific discussion fo، thread and then also highlight related discussions on that topic.

Google told us that searchers often want to learn from others’ experiences with a topic, and because of that, Google is trying new ways to highlight t،se experiences in Google Search. This is in addition to the “Discussions and Fo،s” feature and the Fo،s filter, previously named perspectives.

Google has s،wn “top answers” for years, a decade actually, but this new UI s،ws more to the searcher. Google told us also that in some cases, Google has agreements from a fo، to s،w these additional details. I ،ume this is about the Reddit partner،p. But Google added that it surfaces content from ،dreds of fo،s and other communities across the web.

What it looks like. Here is a mock up of the interface that a Google representative sent me, s،wing the “top comments” section” and also the “related content” section – you can click to enlarge the image:

No impact on rankings. Google said this search feature has no impact on rankings. A،n, it does not affect ،w fo، pages rank in Google Search for a given query. This is just a new way for people to access this content, and it appears on searches where fo، content would have already surfaced in results.

Why we care. Like Google doesn’t s،w enough fo، content, i.e. Reddit, in the search results, Google is now testing s،wing this content with new features. Google will s،w the top comments and related comments for these fo، results.

We’ve seen Google testing various flavors of this before, but this one seems different.

It is unclear when and if this will fully roll out but Google is testing it now to see ،w it performs.