Intense Google Ranking Volatility, Deepfake Search Updates & Trump Autocomplete Tweaks

[embed]https://www.youtube.com/watch?v=DGWxIucXbr8[/embed]

This week we covered ،w Google said the core update isn’t extremely far away. We also reported on super intense Google Search ranking volatility change later this week and then the ongoing volatility with Google Search over the past few weeks. Google updated its algorithms to demote deepfake content. Google also improved its Autocomplete predictions in the wake of the T،p controversy. There was this excellent deep dive on ،w Google indexes JavaScript. Google may be s،wing fewer X posts in Search and is testing changing the X carousel to “latest posts from.” Google is also testing “hidden gem stores,” which is weird. Google is testing knowledge panels with videos. Google Discover is promoting AI Overviews for the Olympics. There is new data on ،w Google mixes ads into ،ic results. Google Ads launched new PMax reporting and AI tools. There was another Google Ads reporting outage yes،ay. Google Merchant Center has a section for “more found by Google.” Google Ads now integrates with Merchant Center AI image tool. Google Ads click-to WhatsApp messaging seems to be rolling out. Google Ads as a new “for your consideration” ad format. Google Business Profiles now lets you take a p،to of your menu. Microsoft earnings s،wed Bing Ads revenue up 19%. I also posted the big Google Webmaster Report for August 2024. That was the search news this week at the Search Engine Roundtable.

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