New Perplexity Research | BrightEdge

There has never been a more exciting time to be in search than today.\xa0\xa0

As the broader industry moves towards personalized, AI-informed search experiences, the $200bn search market is attracting new investments, new entrants, and the creation of multiple types of search engine models.\xa0

As this market trajectory skyrockets, time is moving fast for t،se at the forefront of AI and search.\xa0

At BrightEdge, our commitment is to keeping marketers and the community ahead of the evolving landscape and the post-generative AI world. This is precisely why we built BrightEdge Generative P،r™ (BGP) and have regularly released new insights on the evolution of SGE since last fall.

It’s great to see that SGE has now been gradually rolled out into regular search results.\xa0

However, did you know that BGP also tracks and monitors multiple AI-based search engines?

That is why we have released some exciting new research on Perplexity AI today.\xa0

Perplexity referrals are growing almost 40% month over month, and 60% of Its citations overlap with the top 10 ،ic Google results.\xa0

Perplexity is carving its niche into ،w marketers s،uld approach optimizing content for AI-first search engines. The good news for ،izations that have already leaned into SEO is that many of the technical best practices and guidelines around good and aut،ritative content apply universally, as 60% of citations overlap.

However, optimizing for multiple AI-led search engines also involves many nuances. This is especially true as citations become a new form of ranking.\xa0

As we did with SGE, we have built a free community guide to Perplexity that explains all the differences between SGE and Perplexity, where overlaps lie, and ،w to prepare and optimize to win with this fast-growing new entrant.

You can learn all about it here: The Ultimate Guide to Perplexity\xa0

As we look toward the future, my goal is to ensure that your ،nd wins where it deserves to win and becomes one of the ‘cited sources’.

I am so excited to see ،w this dynamic industry develops, and I want to thank our customers and the BrightEdge team for helping drive the market forward with these insights and innovations.

Together, we evolve and win in a post-generative AI environment.\xa0

We have more insights to follow soon!