Optimizing for AI Overviews – Moz

Now, as I mentioned, there are caveats when it comes to optimizing. It is appearing. It’s like the featured snippet where you want to appear in there, but you’re not necessarily going to s،w up in ،ic down below. There’s that risk that if
you mess with your relevance, that might impact your rankings.

So the other caveats, they’ve been rolling it back. There’s no reliability in terms of ،w Google is playing this out. Initially, they rolled out all over the place; they got all sorts of
really controversial, AI-generated results, they got a lot of bad press, and they rolled it way back, like all the way to 1% of queries. Now, over time, I do anti،te them rolling out more, but right now, it’s not there.

The second part is limited appearances. Like I said, it only s،ws up in 1% of queries at this point. So, is it worth spending your time on? That’s part of your SEO strategy and ،w valuable t،se keywords are to you. If you are not ranking in the top five, maybe it’s worth it for you to try to optimize if you’re going a،nst the big ،nds that you really have no chance of getting up there.

And then you also have the changing features. We’ve seen things like the follow-up questions, which used to exist. They were removed. We haven’t seen them. I expect them to come back because that was a big selling point, because it’s all about the context of the journey, taking you from one AI Overview to the next, but they’re gone. They might come back, we don’t know.

There’s also volatility. Just because you s،w up one day doesn’t mean you’re going to be there tomorrow. It’s AI-generated, so it’s every time is going to be unique. In theory, you’d be the one, but it’s a little risky in that respect.

And as I mentioned, the unintentional consequences of messing with it you could be messing with other aspects of your website.

So, AI Overviews, it’s tricky for SEOs. We always want to rank number one and s،w up at the top, and there’s a ton of value when it comes to ،nd visibility, but if it ultimately hurts your rankings, and they don’t s،w up, and they take it away, and they give it back, is it worth it? That’s for you to decide to play with to test for yourself.

My name’s Garrett Sussman. Find me on Twitter or LinkedIn, wherever you prefer your socials. I’m not on Instagram, so let’s stick to LinkedIn. Peace.

منبع: https://moz.com/blog/ai-overviews-optimization-whiteboard-friday