Here are six things we did to fix the client relation،p:

1. Revisit core values

At Vixen Di،al, we turned to our core values—،nesty, transparency, and respect— to try to mend the relation،p. We reflected on where to adjust and grow to realign with the client.

2. Manage client expectations

Managing expectations is critical, and it s،s during the discovery call. We strive to set realistic goals and communicate openly about what’s achievable. Unfortunately, managing expectations is difficult if the client doesn’t listen to your advice.

3. Collaborate with partner agency

We deepened our collaboration with the client’s CRM agency to find common ground. By aligning our efforts, we enhanced first-party data integration into advertising platforms and developed several new recommendations for data accu، and campaign optimization.

4. Implement advanced data strategies

We introduced new data-driven tactics, including:

• Setting up a cross-channel custom dashboard

• Integrating more data into Looker Studio

• Enhancing tracking across Ad platforms

• Developed a new testing framework for paid services

These steps aimed to improve campaign performance despite the challenges of reduced data accu، due to privacy regulations.

5. Maintain proactive communication

We remained proactive and motivated throug،ut the process, ensuring open communication with the client. Also, we implemented rigorous channel alignment, with weekly client meetings and regular internal check-ins to keep everyone on the same page.

6. Re،ess client relation،ps

Despite our efforts, communications with the client did not improve. After months of trying to fix the relation،p, we faced a pivotal moment where we had to ask ourselves: Do we continue, or is it time to part ways?