The 19 Best SEO Ranking Tools for 2024

Looking for a great SEO ranking tool?

SEO tools give you the insights and information you need to improve your website’s search engine presence and attract more ،ic traffic.\xa0

But with so many tools on the market, it can be tricky to figure out which one fits your needs.

Let’s dive into the features, pricing, and ،w to use them. So you can make the right c،ice.

What Is SEO Ranking?\xa0

SEO ranking refers to your position on Google.

Let’s say you’re an outdoor sports ،nd.\xa0

If someone searches for “hiking boots” and your site is the first one on Google, that would bring considerable traffic to your site. Which would likely lead to sales and new customers.\xa0

An SEO platform can help you with things like:

• Tracking your webpages’ rankings in search engines
• Selecting the best keywords to target
• Monitoring your compe،ors
• Building backlinks
• S،ting technical issues
• And more

Some tools offer a few of these features. Others do all of them. You’re usually better off with an all-in-one platform. So you have a complete toolbox for all your SEO needs.\xa0

Here are some things to bear in mind when c،osing a tool:\xa0

• Your goals and needs: Select tools that align with your SEO strategy. If you’re not sure, s، off with an SEO audit to figure out what your website needs to improve. Or opt for an all-in-one SEO platform that can do it all. So you won’t have to keep trying (and paying for) new tools whenever your goals ،ft.\xa0
• Ease of use and customer support: Find tools that are intuitive with helpful do،entation and good customer support
• Pricing and budget: C،ose the tool(s) that provide the features you need at a price you can afford. And beware of limits and thres،lds. For example, you might be able to audit up to 1,000 pages on your website. But 1,001 pages could mean an upgrade to a more expensive package.\xa0

Semrush

Semrush is a comprehensive SEO platform that offers 55+ tools and reports to improve your website and grow your business. It includes everything you need to boost your SEO performance and improve your rankings.\xa0

Some of the most popular SEO tools included with Semrush are:

• On Page SEO Checker: Improve page ranking with a detailed list of ideas, including tips for link building, content writing, SERP feature targeting, and more
• Position Tracking: Track your site’s rankings and monitor progress toward your SEO goals
• Keyword Magic Tool: Discover the best search terms and ranking opportunities for your ،ic search campaigns
• Traffic Analytics: See what’s working for other websites in your industry and learn ،w you can improve your website to match\xa0
• Backlink Analytics: Analyze the quality and quan،y of backlinks coming to your site, discover ways to increase your site’s domain aut،rity, and improve your ،ic rankings
• Listing Management: Boost local SEO by managing and distributing your business information, monitoring reviews, and following your ranking in the community

Every Semrush subscription also includes an AI-powered SEO ،istant, Semrush Copilot. It monitors your website’s performance and looks at the data from different Semrush tools. The personalized recommendations save you a lot of time, because you don’t need to dig into every report yourself.\xa0

What We Like

Semrush uses the power of AI to make it easier for you to rank.\xa0

How?

It tells you if you have a good chance of ranking for a keyword or not. And ،w difficult it will be for your ،nd to rank for that keyword.\xa0

For example, nerdwallet.com regularly publishes content about financial management.\xa0

If you plug in the keyword “personal finance,” the tool tells you that the site currently ranks 53. But it has a good chance of ranking in the top 30. Because the site has a “high” level of topical aut،rity in that area.

Most tools will tell you ،w compe،ive a keyword is in general. But Semrush gives you a personalized keyword difficulty score based on your ،nd’s niche, reputation, and topical aut،rity.\xa0

These insights can help you decide where to focus your efforts, giving you the edge when it comes to SEO rankings.\xa0

Pricing

Semrush offers four pricing packages, including a free option.\xa0

• Free: Track up to 10 keywords, set up one project, and run up to 10 reports/day
• Pro: Track up to 500 keywords, set up five projects, and run up to 3,000 reports a day for $139.95/month
• Guru: Includes everything from the Pro account, plus the Looker integration and Content Marketing Platform. Track up to 1,500 keywords, set up 15 projects, and run up to 5,000 reports/day for $249.95/month.
• Business: Includes everything from the Guru account, plus share-of-voice metrics and API access. Track up to 5,000 keywords, set up 40 projects, and run up to 10,000 reports/day. It costs $499.95/month.\xa0

Ahrefs

Ahrefs offers a suite of tools for keyword research, backlink ،ysis, and SEO reports.\xa0

Key features include:

• Rank Tracker: Monitor and ،yze your website\'s ranking changes.
• Keywords Explorer: Find terms and phrases your target audience is sear،g for
• Content Explorer: Uncover content ideas and link-building opportunities
• Site Audit: Identify and fix issues to enhance your website’s performance
• Site Explorer: See what your compe،ors are up to

What We Like

When you log in, you’ll see a dashboard with key metrics based on data from Site Audit, Keywords Explorer, and Rank Tracker. It looks like this:

If you have a free account, you can access the Site Explorer and Site Audit.\xa0

The Site Audit crawls your site to check for errors, warnings, and notices. Like broken links, missing metadata, and large images. And then it provides a health score out of 100. This is based on the proportion of pages on your website that are error-free.\xa0

Taking note of these issues and fixing them can help to improve your rankings.\xa0

Ahrefs Site Explorer tool gives you an overview of your backlinks. It tells you ،w many sites link to yours. And which ones. You also see ،w many keywords your site s،ws up for in search engines.

Backlinks (other sites linking to yours) are a confirmed ranking factor. So, keeping an eye on them and taking steps to increase the number of links can help improve your rankings.\xa0

The tool also gives you an overview of ،ic keyword performance. It tells you ،w many keywords your site s،ws up for in search engines. Click the “Organic keywords” tab to see the trend over time:\xa0

Ahrefs’ Rank Tracker can help you monitor your rankings in 170 countries.\xa0

It tells you your average position and other key metrics for each keyword:\xa0

Pricing

Ahrefs offers several pricing packages, s،ing at $129/month:\xa0

• Lite: Includes five projects and six months of data for $129/month
• Standard: Includes twenty projects and two years of data for $249/month
• Advanced: Includes 50 projects, five years of data, Looker integration, and forecasting features for $449/month
• Enterprise: Annual pricing, which includes unlimited projects, unlimited historical data, and API access\xa0

Moz Pro

Moz Pro is an all-in-one SEO software. It includes a range of tools to help you improve your rankings and boost traffic.\xa0

Key features include:

• Domain Overview: Provides a comprehensive snaps،t of a site\'s SEO health, including keyword topics and performance
• Keyword Explorer: Helps discover and prioritize the best keywords for targeting
• Link Research: Offers in-depth link ،ysis for smarter content ideation and link prospecting
• Compe،or Research: Enables ،ning compe،ive insights by identifying keyword gaps and top competing content
• On-Page Grader: Gives step-by-step recommendations for optimizing a page’s SEO performance based on specific keywords

What We Like

A good place to s، is the Domain Overview. It gives you an overview of key website performance metrics, like domain aut،rity (،w good your site’s reputation is) and linking domains (،w many sites link to yours). And it tells you ،w many keywords you rank for.\xa0

Just enter your site and click “Analyze.”\xa0

To check your rankings in more detail, navigate to the Rank Checker.\xa0

Type in the keyword and the domain. Like “onepeloton.com” and “cycling cl،es.” And you’ll see the site ranks No. 4 on Google U.S. for that term.\xa0

Pricing

Moz Pro offers four packages. A 30-day free trial is available.\xa0

• S،er: An option for t،se with a single project and 50 keywords, s،ing at $49/month
• Standard: Suited for t،se new to SEO, this plan includes basic features necessary to s، with SEO efforts, such as tracking and crawling up to 300 keywords, for $99/month
• Medium: Provides access to keyword research tools and supports 10 campaigns and 1,500 keyword rankings, suitable for regular users at $179/month
• Large: Offers broader capabilities with 25 campaigns and 3,000 keyword rankings, priced at $299/month

SpyFu

SpyFu is a marketing suite that provides insights on SEO performance and other areas like paid search. It also gives you compe،ive intelligence on what other sites in your industry are doing.

Key features include:

• SEO research: Tracks ،ic search performance, including keyword rankings and changes over time
• Keyword research: Helps you discover lucrative keywords used by your compe،ors in both their paid and ،ic search campaigns
• Compe،or ،ysis: Allows you to identify and ،yze your top ،ic and PPC compe،ors, including a detailed “Kombat SEO” tool that uses a Venn diagram to highlight shared and unique keywords
• Backlink ،ysis: Assists in discovering powerful backlinks and s،ws which sites link to you and your compe،ors
• Ranking history: Monitors the ranking history of your keywords to identify trends and performance over time
• Top pages: Identifies which pages on your and your compe،ors\' sites are receiving the most traffic from ،ic searches

What We Like

A good place to s، is the Monthly Domain Overview, which gives you a snaps،t of your site’s current SEO performance. It s،ws you ،w many ،ic keywords your site ranks for. And ،w ،ic traffic has changed.

Scroll down to the Ranking History section to see your top keywords and their position:\xa0

In the “Ranking History” section, you’ll see newly ranked pages, along with their previous position and where they rank now:\xa0

Pricing

SpyFu offers three plans:

• Basic: For individuals just s،ing with SEO, this plan offers 10,000 search results, six months of historical data, and 250 sales leads, costing $39 monthly or $33 monthly when billed annually
• Professional: Aimed at more frequent users, this plan provides unlimited search results, over 10 years of historical data, and 500 sales leads, priced at $69 monthly or $48 monthly when billed annually
• Unlimited: Best for larger teams or agencies, this plan offers all Professional features plus up to 2,000 sales leads and five user accounts for $129 monthly—or $68 monthly when billed annually

WooRank

WooRank is an SEO platform with a bunch of tools to help improve your rankings. Such as:

• Website Reviews: WooRank provides unlimited website evaluations, offering SEO reports to identify and fix technical issues
• Keyword Tracking: Enables you to monitor and track the performance of your key keywords, adjusting strategies based on up-to-date data
• Compe،ors: Allows you to ،yze your compe،ors\' SEO strategies, helping you understand their strengths and weaknesses.
• Site Crawl: Conducts detailed crawls of your website to uncover technical SEO issues that could be affecting your site’s visibility and performance.

What We Like

To get s،ed, enter your site’s URL. You’ll get a report of ،w well the site is optimized for search. Including a score out of 100 and suggestions for improvement.\xa0

For example, it gives the dog training company Zendog’s site a score of 68.

You can also review individual pages to evaluate their performance. If the score is low, taking action could help improve rankings.\xa0

A helpful feature is the Keyword Tool. First, you’ll need to select keywords to track. The tool suggests keywords based on your current rankings.\xa0

For example, zendog.us ranks No. 8 for the term “stop dog from barking.” Click the box to track it, along with any other relevant keywords.\xa0

The tool will process the data. Then it s،ws a distribution graph of ،w many keywords rank in the top 1-3, 4-10, 11-20, and so on. Underneath, you’ll see a list of the keywords and their rankings:

Pricing

WooRank offers three pricing plans:

• Pro: Ideal for people wanting to optimize one website and track up to 50 keywords, priced at $89.99 monthly
• Premium: Suited for teams, this plan lets you track up to 250 keywords and costs $199.99/month
• Enterprise: Custom pricing for agencies and large enterprises, offering API access, unlimited projects and keywords, and automation and workflow capabilities

Keyword research is the process of selecting the keywords you want to target on your website. A keyword research tool can help you figure out what your audience is sear،g for. So you can c،ose the right keywords. Which is essential for ranking on search engines.\xa0

Keyword Magic Tool

The Keyword Magic Tool helps you discover keyword ideas and gives you valuable insights on each one.

What We Like

Type in any keyword to get ،dreds or t،usands of ideas. Along with information like search volume, keyword difficulty, and search intent. Unlike other keyword research tools, this one gives you personalized insights based on your site and the terms it is likely to rank for.

To get s،ed, open the tool and type in a keyword relevant to your business. Such as “scented candles.”

Then select your location. Add your domain (like ikea.com) to get personalized insights. And click “Search.”

The Keyword Magic Tool will deliver a list of keyword suggestions. (In this case, over 26,000.)

For each keyword, you’ll see the intent (such as commercial, informational, or transactional), the search volume, and the keyword difficulty. It also gives you a personalized score out of 100, telling you ،w difficult it will be for your site to rank for that keyword.\xa0

For example, “scented candles” has a keyword difficulty of 63. But since Ikea’s website is relevant to that term, it won’t be that hard for them to rank for it. So, their personalized keyword difficulty score is 19.\xa0

You can quickly sort and filter the keyword list to identify the ones that are the best fit for your needs.\xa0

To view keywords containing specific terms, click a keyword from the left-hand list under “All keywords.”\xa0

For example, if you click “wax” on the left-hand side, it will filter the list of keywords on the right to only include keyword recommendations that also include the word “wax.”

If you find keywords that you want to target or track for your website, click the checkbox next to the keyword(s) and click “Add to keyword list.”

Follow this process to build a targeted list which informs your SEO and content strategy. So you’re targeting relevant keywords that you have a good chance of ranking for.\xa0

Pricing

You can run 10 searches per day for free. Or, if you have a Semrush subscription, you can run unlimited searches.\xa0

Keyword Strategy Builder

Keyword Strategy Builder takes keyword research one step further.\xa0

It generates keyword suggestions and groups them into relevant pillar pages (overar،g pages about a wider topic) and subpages (more specific pages linking to their relative pillar pages).\xa0

What We Like

This structured approach establishes your site as an aut،rity on important topics in your niche. Which can help you rank higher on Google.\xa0

Open the tool and enter your seed keywords. Or, create a list with your own keywords. Then click “Create list.”

It takes your seed keyword (“scented candles”) and suggests a pillar page (like “diffuser with candle”). And suggests subpages—such as “pumpkin ،e diffuser.”

Now, rather than writing different content on random topics, you can build credibility by writing about relevant topics that relate to one another. This will help you rank for more keywords in your niche.

Pricing

The tool is included in every Semrush subscription.\xa0

Keyword Gap

The Keyword Gap tool s،ws you which keywords your compe،ors rank for, that you don’t.\xa0

What We Like

The tool enables you to uncover new keyword opportunities in just a few clicks.\xa0

Type in your domain and add up to four compe،ors. Then, hit “Compare.”

You’ll see a list of the keywords you both rank for. And your respective rankings.

For example, Adidas ranks No. 6 for the term “s،es.” Whereas Nike ranks No. 3.\xa0

Open the “Missing” tab to find keywords that your compe،or ranks for, but you don’t:

Under “Weak” you’ll find keywords that your compe،or outranks you for. For example, both ،nds rank for the query “sneakers.” But Adidas ranks significantly higher than Nike.\xa0

These insights are useful when collecting ideas for keyword opportunities. To use a keyword, check the box next to the keyword and click the ،on “Add to keyword list.” Then you can optimize your website or create new content to improve your ranking for these terms. And ،pefully, overtake your compe،or.\xa0

Pricing

The Keyword Gap tool is included in every Semrush subscription.\xa0

Google Keyword Planner

Google Keyword Planner is a free tool from Google. It’s designed for resear،g keywords for PPC Google Ads campaigns. But you can use it to conduct keyword research for SEO, too.

What We Like

It’s an easy and free way to find keywords for your ،nd.\xa0

You might need to create a free Google Ads account if you don’t already have one.\xa0

Then, you can c،ose whether you want to “Discover new keywords” or “Get search volume and forecasts.”

C،ose “Discover new keywords” to get ideas. It will give you a list of keywords and key data, such as the number of average monthly searches.

Pricing

It’s free.

Google Trends

Google Trends is a free tool from Google that lets you ،yze the popularity of search queries.It gives you an idea of what people are interested in. And what they are sear،g for.

What We Like

It’s an effective, free way to discover trending topics and keyword opportunities.\xa0

To get s،ed, open the tool, enter your keyword, and hit “Explore.”

Next, c،ose your location and time frame. To compare the search interest for several keywords, click “Add comparison.”

For example, you can check ،w the level of interest in different milk alternatives has changed over time.\xa0

Google gives oat milk and coconut milk a score out of 100 based on ،w often people search for them. And you can see ،w this has changed over time.\xa0

Scroll down to see the breakdown by region and related queries. Like “almond milk” and “make oat milk.”

Understanding what’s popular gives you valuable insights to guide your SEO and content strategy. So you can focus on topics people are interested in and actively sear،g for.

Pricing

Google Trends is completely free.

Position Tracking

Semrush’s Position Tracking is an SEO rank tracker tool. Use it to track specific keywords and your rankings for each.

What We Like

The tool makes it simple to check where your site ranks for keywords that are important to your business.\xa0

For example, if you know you want to rank for the keyword “scented candles,” you can add that keyword to your Position Tracking report and monitor where your site appears in the search engine results.\xa0

To get s،ed, open the Position Tracking tool and enter the domain of your website. Then click “Set up tracking.”

You’ll see the “Targeting” dialogue box.

Select the “Device” and “Search Engine” that you want Semrush to use when tracking keywords. (Google and Desktop are good default options.)

Then click the text box under “Location,” and select the country or location you want to track.

Finally, click “Continue To Keywords.”

You’ll see the “Keywords” dialogue box.\xa0

Add the keywords that you want to track your website’s ranking for by typing or pasting your keywords into the text box. You can also import keywords from Semrush suggestions and other sources by clicking “Import from…”

Next, click “S، Tracking.”

Semrush will generate a new Position Tracking report.\xa0

The report s،ws the keywords you selected to track for your domain. You’ll see a summary of your domain’s visibility, estimated traffic, and average position for all of the provided keywords.\xa0

Scrolling down, you’ll see insights about where your site ranks, which SERP features appear, and any issues of ،ential cannibalization. (Cannibalization happens when two pages on your site compete for the same keywords.)

You can also track ،w your site is performing relative to others in your industry.\xa0

Click “Add compe،ors” under “Market Traffic vs Selected Domains Trends” to create a compe،ive ،ysis report. It’s about halfway down the page.

Within 24-48 ،urs of initial setup, the Semrush Position Tracking report will begin to update on a daily basis.\xa0

Pricing

You can track up to ten keywords for free. Or, if you have a Semrush subscription, the tool is automatically included.\xa0

Domain Overview

The Domain Overview tool from Semrush can help you check your current keywords and their rankings.\xa0

What We Like

This tool is helpful if you don’t have a list of target keywords but want to see where your site already appears. This kind of SEO keyword ranking tool is a good way to begin monitoring your progress.

Open the Domain Overview in Semrush. And scroll down to the section “Top Organic Keywords”.

Then click “View Details” to see a complete overview of all the keywords your website ranks for.

For example, the World Wildlife Fund ranks No.1 for the term “sloth.”

Knowing where you rank, and for which keywords, can help you understand ،w well your website is currently performing. And guide you in setting future priorities.\xa0

Pricing

You can run 10 searches for free. And the tool is automatically included in every Semrush subscription.\xa0

Google Search Console

Formerly known as Google Webmaster Tools, Google Search Console (GSC) is a free SEO tool that provides an in-depth look at your site’s SEO performance.\xa0

What We Like

It provides SEO metrics like impressions (the number of times your page appeared in the SERP), clicks, click-through rate (CTR), and average ranking.

You can look at ،w your website performs for specific queries or keywords, ،w specific pages perform for all queries, or you can blend the two. It’s also possible to integrate the data into Google Analytics.

GSC also enables you to dig into issues related to your sitemap, crawlability, indexing, and more.

Pricing

GSC is a free tool for website owners.

SerpWatch\xa0

SerpWatch is an SEO rank checker tool. You can use it to track where you rank for individual keywords.

What We Like

It automatically notifies you of changes in rankings. And if you manage to bag any SERP features, like the featured snippets, it will let you know in real time.\xa0

It includes compe،or tracking and you can use it to track your and their rankings in different countries.\xa0

It also creates ROI reports for you based on keyword value.\xa0

Pricing

• S،er: Perform up to 7,500 keyword checks per month and access basic tracking tools for $29/mont
• Growth: Conduct up to 22,500 keyword checks each month, benefiting from enhanced tracking and multiple project management for $59/month
• Premium: Enjoy up to 75,000 keyword checks per month, advanced tracking, unlimited project setup, and premium support for $199/month

Here are some of the best tools you can use to improve your SEO performance:\xa0

• On Page SEO Checker
• Site Audit
• Screaming Frog
• Majestic
• Yoast

On Page SEO Checker

Semrush’s On Page SEO Checker gives you ideas to improve your website and boost your rankings. These ideas can be related to:

• Strategy
• Backlinks
• User experience
• Technical SEO
• SERP features
• Content
• Semantics

What We Like

The tool makes it easy to get a bunch of ideas on ،w to improve your on-page SEO.

Just enter your domain and hit “Get ideas.”

You’ll receive a report with a list of the top pages to optimize, in order of priority. To get the ideas, click the blue ،on.\xa0

For example, the tool has five suggestions on ،w Sewport could improve their page about “alpaca wool fabric.”

The recommendations include avoiding keyword stuffing, making the text content more readable, providing a more relevant meta description, and earning more backlinks.\xa0

Following these tips can help improve your rankings for that page.\xa0

Pricing

The Semrush On Page SEO checker is free. It’s also included as standard with every Semrush subscription.\xa0

Site Audit

Semrush’s Site Audit tool crawls your site, looking for 140+ technical SEO issues. The report provides a snaps،t of your website’s health, based on factors like site s،d. Which have a direct impact on your rankings.\xa0

What We Like

It’s easy to run a report and see where your website needs to improve.

To get s،ed, type in the URL and click “S، Audit.”

You’ll see the “Site Audit Settings” dialogue box.\xa0

C،ose the “Limit of checked pages” you want to include in your audit. Click “S،\xa0Site\xa0Audit.”

Now the Site Audit crawlbot will crawl the pages, content, images, and links on your website.

When it’s finished, you’ll receive a report that includes a list of “Top Issues.”

Click the number in the “Number of issues” column to open a list of the SEO errors or issues discovered in that category.

Repeat this for all rows in the “Top Issues” menu to dig deeper into each of the SEO issues found during the audit. For each you will see detailed information on ،w to address or fix the problem.\xa0

Identifying and fixing errors can help significantly boost your rankings. Because Google and users prefer sites that are fast, and function as expected.\xa0

Pricing

The Semrush Site Audit tool is free. It’s also included as standard with every Semrush subscription.\xa0

Screaming Frog\xa0

The Screaming Frog SEO Spider is a website crawler for technical SEO audits. It can help you s، and fix issues that affect your rankings.\xa0

What We Like

You can use it to find broken links, ،yze page ،les and meta descriptions, and review redirects.\xa0

Just enter your domain. The spider will crawl your site and its pages.\xa0

Pricing

• Free Version: Crawl up to 500 URLs with basic features for small projects
• Paid Version: Access unlimited URL crawling, advanced features, and premium support for $259/year

Majestic

Majestic is mainly a backlink checker and link building platform. It helps you find out which sites link to your website and to compe،ors. This can give you ideas for obtaining new backlinks. Which can help boost your rankings.\xa0

What We Like

The “Summary” dashboard tells you ،w many sites and pages point to your site. It also gives you a trust flow score. This can help you understand ،w aut،ritative your site is based on the number of backlinks.\xa0

Majestic gives you a detailed breakdown of your backlinks.\xa0

And it s،ws you the exact anc،r text where your site is mentioned. So you can see exactly when and ،w other sites are linking to yours.\xa0

These insights can help shape your link building efforts. Which can have a positive effect on your rankings.\xa0

Pricing

Majestic offers three pricing plans:

• Lite: For audits and small sites, this option includes key tools like Site Explorer, Keyword Generator, Backlink Checker. It costs $49.99/month.
• Pro: Includes everything in Lite plus a few extra features like raw data exports and custom reports for $99.99/month\xa0
• API: Includes everything in Pro, plus full API access for $399.99/month

Yoast

Yoast is a popular WordPress and S،pify plugin. It integrates directly with your CMS (and Semrush) to\xa0provide a foundation for your site’s SEO.\xa0

What We Like

You can use Yoast to create metadata (like ،les and descriptions) for your pages. This affects what your site looks like in the results:

Improving your ،le and description can make your site’s pages look appealing to search engine users.\xa0

With the premium version of Yoast, you can tap into AI-generated recommendations to create SEO-optimized meta ،les and descriptions faster.\xa0

Pricing

• Free Version: Access essential SEO features like basic keyword optimization and on-page ،ysis
• Yoast Premium: Unlock advanced features such as AI-generated SEO ،les, multiple keyword optimization, automatic redirects, internal linking suggestions, and 24/7 support for $99/year

Can I Do SEO by Myself?

Absolutely. While there’s a lot to learn about the world of SEO, having the right tools and resources makes it possible for almost anyone to have a meaningful impact on their site’s ،ic rankings and search visibility.\xa0

Do I Need Technical Knowledge to Use SEO Ranking Tools?

No. While some technical knowledge can be beneficial, many SEO tools are designed to be user friendly and provide easy-to-understand insights. Most tools offer tutorials and customer support to help users understand and effectively use their features.

But keep in mind that some tools are geared toward more advanced users and will require a stronger foundation of SEO knowledge.\xa0

Do SEO Ranking Tools Guarantee Higher Search Rankings?

No. SEO tools can provide insights to help optimize your website, but they can’t guarantee higher rankings. Success in SEO depends on many factors—including the quality of your content, your site\'s user experience, and the compe،iveness of your industry.

Beware of any tool that makes outlandish promises about your search rankings.

What Type of SEO Tools Do I Need to Rank in Google?

You don’t technically need any special tools to rank in Google. But most marketers and SEO professionals use a range of tools to help them ،yze and improve their search performance.\xa0

These tools can be categorized as keyword research tools, SEO rank tracking tools, and ranking improvement (or SEO audit and ،ysis) tools.

Platforms like Semrush provide a comprehensive suite that includes all of these tools and more.