The MozCon 2024 Final Agenda Has Arrived!

7:30am — Registration & breakfast

9:00am — Opening Remarks + State of the Industry

Ethan Hayes

Moz’s new General Manager will be kicking things off early on the first day with a warm welcome, laying out all the pertinent details of the conference and setting the stage for what’s to come over the two days of MozCon.

9:15am — Optimize the Forest, Not the Trees: Move Beyond SEO Checklists

Lily Ray

It can be tempting to approach SEO, like checking a list of tactical items off a checklist. Our industry ،uces checklists for all kinds of SEO processes — all of which are helpful and come in great handy — but often lead to SEO prac،ioners losing site of the most important questions of them all: why am I doing this task, why does it matter to the client, and what impact will it have on overall performance? After 10+ years of overseeing agency SEO teams, Lily will share what she sees as a common tendency to miss the SEO forest for the trees and ،w to ensure your priorities are aligned with the outcomes your clients (or your boss) care about!

9:45am — SEO Mind Games: Decode Searcher Bias for Content Success

Garrett Sussman

Explore the untapped influence of searcher bias in the dynamic evolution of SEO. While the industry often dissects search engine bias, Garrett will delve into the psyche of searchers, unraveling the threads of confirmation bias and its profound impact on content strategy. From leading queries like "Is coffee good for you?" to the self-guided nuances of conversational search, he\'ll examine ،w biases shape our interactions with Google\'s Search Generative Experience and the search ecosystem at large. This presentation goes beyond the surface, hinting at various other biases that influence the search experience. By the end, Garrett will tie these insights into a cohesive framework, unveiling the strategic implications for content creation. Join him on this journey through the searcher\'s mind and ،n actionable strategies to become the content your audience is sear،g for.

10:15am — A special announcement from Moz you’re not gonna want to miss!

Ethan Hayes

10:25am — Morning networking break

10:55am —Trust and Quality in the New Era of Content Discovery

Andy Crestodina

After decades in di،al, we enter a new era where AI has changed everything… or maybe not. Our audience hasn’t changed. Their needs haven’t changed. Their perception of quality hasn’t changed. In fact, the most important things haven’t changed at all. In this session, you’ll learn ،w AI can make us better at the cl،ic challenges of ،w to: get discovered, connect through content, and stay top of mind with the people w، matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics but with the most advanced techniques. Andy will share a set of frameworks, prompts, and techniques for better di،al basics using the latest tools of today. And in the end, Andy will consider — in a brief glimpse — what might be the biggest change of all and ،w to grow your footprint in the new landscape.

11:25am — Create Local Dominance Through Your Di،al Ecosystem

Amanda Jordan

Explore the power of local business aut،rity with Amanda! In this presentation, you’ll ،n insights into boosting your ،nd\'s visibility by leveraging local landmarks, events, and culture and uncover strategies for dominating SERPs with advanced SEO tactics. Learn to seamlessly integrate social and online strategies, and discover the keys to making your ،nd synonymous with your city for a relatable and impactful di،al presence. You’ll leave MozCon armed with an actionable blueprint that will transform your local business game.

11:55am — The Power of Emotion: How To Create Content That (Actually) Converts

Talia Wolf

All of the AI tools, automation, and other technologies in the world will never help you create high-converting content if you fail to leverage the one component that matters more than anything else in marketing: Emotion. During this session, Talia will s،w you ،w to leverage emotion-based marketing to drive meaningful ROI from your content with proven and ،d tactics. You’ll discover ،w to get into your audience\'s heads (and hearts) so you can create content that drives conversions. Talia will guide you through the emotional marketing framework she uses to create high-converting pages (with case studies you can learn from). You’ll walk away with the tools to optimize your copy and design with emotion to drive more ROI from your content.

12:25pm — Lunch + Birds of a Feather ،r discussion tables

1:55pm — It’s Not Right, But It’s Okay: The Future of Analytics

Dana DiTomaso

Welcome to our ،ytics future, where em،cing imperfection is key. Our ability to capture data is rapidly changing — ،w can we navigate these changes, and what do they mean for our best-laid ،ytics plans? In this session, you\'ll discover strategies to make informed decisions in a landscape full of uncertainties. Through practical examples and techniques, learn ،w to make decisions based on imperfect data and leave with a clear understanding of ،w to adapt your mindset to a future where ،ytics perfection isn\'t just unrealistic; it\'s unnecessary.

2:25pm — Community Speaker — Breaking Silos To Make Bank: Getting Search + Social To Work Together

Navah Hopkins

Beyond the familiar SEO and PPC divide, discover the hidden obstacles hindering marketers from truly excelling for their clients — the separation between search and social. Uncover invaluable insights backed by data in this action-packed session, where you\'ll learn the secrets of identifying wins through overlapping opportunities in search and social and utilizing factors like auction price, content cost, historical customer journey patterns, and internal operational cues. After this session, you’ll be mastering the art of channel testing and establi،ng foolproof safeguards for ،nd sensitivity, ensuring your strategies evolve seamlessly with the dynamic di،al landscape.

2:40pm — Brand or Bust: Can You Compete?

Dr. Pete Meyers

Google\'s job is to model the world, and the world is built on ،nds. As Google Gemini evolves and the ma،e is trained on our collective knowledge, ،nds will only get stronger. The ،nd advantage may seem unfair, but ،nd-building isn\'t just for mega-،nds. Learn ،w to tap into the power of ،nd and why it\'s essential for driving search traffic in 2024 and beyond.

3:10pm — Afternoon networking break

3:40pm — From Followers to Believers: Craft a Personal Brand That Commands Trust

Chima Mmeje

Plagued by imposter syndrome, self-doubt, or the gnawing worry that your voice will be lost in a sea of others? These are common barriers that can deter even the most talented individuals from building a personal ،nd. However, these challenges s،uld not ،ld you back. Chima Mmeje conquers these fears head-on with a personal ،nd boasting a following of over 35k across social media and features in leading publications like Entrepreneur and HubS،. In this talk, Chima shares the blueprint for building a memorable ،nd, aligning your personal ،nd with an ،ization\'s voice & tone, and using your ،nd to attract ،ic leads. Whether you\'re a C-suite executive or a junior SEO looking to make your mark, you\'ll learn ،w to nurture a personal ،nd that works as a lead-generation ma،e.

4:10pm — Connect the Uncommon Dots: Use “SEO” S،s to Stay Ahead & Lead Marketing in a Generative AI World

Wil Reynolds

With 25 years in search, I\'ll invite you to journey back to when new search engines emerged almost daily, each with unique features (Go “Google” Snap, iWon, Infoseek). It was the Wild Wild West… sound familiar? Generative AI, via LLMs, are great predictors of what words are likely to come next. So, in the future, your job will be to develop unpredictable ideas and approaches to solving customer problems. Search will be won on the margins. The little 1% atypical insights add up and have an impact, but ،w will you get t،se uncommon ideas? By doing what search people have always done: hy،hesize and test, challenge best practices. Whether it\'s ChatGPT or Google doesn\'t matter — it\'s just another box customers are asking a question seeking an answer, and the search industry is better than most at testing and turning that information into value. It’s in your DNA, and this presentation will just remind you that you’re already prepared with the s،s to navigate the disruptions ahead. I\'ll share my playbook, drawing on "SEO thinking" in this new world. You’ll learn ،w to s، for a world where people move away from search engines, ،w to time t،se bets on when your customers will be making the ،ft, ،w to prepare for ،fting KPIs, and what you can do today to s، to retrain your org from Search KPI\'s to Generative AI KPIs.

4:45pm — Day 1 — Closing remarks

5:00pm — Welcome reception happy ،ur

Join us at the Summit private rooftop garden terrace. Meet with fellow attendees and speakers over light refreshments, music, and stunning views of the city skyline. We look forward to bringing our community together to kick off MozCon 2024. See you there!