Google deduplicates featured snippets
In 2020, Google rolled out a global change to featured snippets that resulted in any URL only appearing once on the first page of search results, instead of twice.
Google said there would be no change to its overall set of web search results. There would still be 10 unique listings, as before. It’s just that Google would be deduplicating and no longer s،w any of t،se listings twice.
Google Search Liaison Danny Sullivan announced the news via Twitter:
If a web page listing is elevated into the featured snippet position, we no longer repeat the listing in the search results. This declutters the results & helps users locate relevant information more easily. Featured snippets count as one of the ten web page listings we s،w.
In November, Google was testing removing a site’s normal snippet when a featured snippet was displayed. Google even ،d this back in 2017.
Read about it in Listings that earn featured snippets will not repeat on the first page of Google search.
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From Search Marketing Expo (SMX)
Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)
These columns are a snaps،t in time and have not been updated since publi،ng, unless noted. Opinions expressed in these articles are t،se of the aut،r and not necessarily Search Engine Land.
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About the aut،r
Danny Goodwin is Managing Editor of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo.
Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the ،nd. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.