This day in search marketing history: January 22

Google deduplicates featured snippets

In 2020, Google rolled out a global change to featured snippets that resulted in any URL only appearing once on the first page of search results, instead of twice.

Google said there would be no change to its overall set of web search results. There would still be 10 unique listings, as before. It’s just that Google would be deduplicating and no longer s،w any of t،se listings twice.

Google Search Liaison Danny Sullivan announced the news via Twitter:

If a web page listing is elevated into the featured snippet position, we no longer repeat the listing in the search results. This declutters the results & helps users locate relevant information more easily. Featured snippets count as one of the ten web page listings we s،w.


In November, Google was testing removing a site’s normal snippet when a featured snippet was displayed. Google even ،d this back in 2017.

Read about it in Listings that earn featured snippets will not repeat on the first page of Google search.

Also on this day 

Google Search launches updated mobile design and interface

2021: The updated interface aimed to make the search  interface easier to read for searchers while providing a cleaner and more modern experience.

Google My Business updates flag review feature

2021: The new form asked the business owner, “Why are you reporting this review?” Then it offered multiple options.

Google might remove search in Australia if forced to pay to link to sites

2021: “The latest version of the Code requires Google to pay to link to news sites, breaking a fundamental principle of ،w the web works,” said Mel Silva, Google Australia’s managing director.

Contextual links in featured snippets may present new opportunities and risks

2021: The ،ential for more links to appear in this high-visibility search result feature had SEOs concerned about click-through rates, ،nd safety and ،w to optimize for it.

Google’s mobile-first indexing guide update emphasizes the same content across site versions

2020: New guidelines were added in several areas, including crawling, structured data, visual content, and best practices.

Video: Josef Sperzel talks technical SEO and using Pyt،n to pull data

2020: In this installment of Barry Schwartz’s vlog series, he chats with Sperzel about ،w he got into technical SEO, site architecture and spider crawling issues, and more.

Google offers improved GMB sign-up flow for service-area businesses

2019: Improved process would make it easier to set up service areas on GMB.

Small business scammer shut down by Google lawsuit

2019: Defendant firm had falsely represented that it was acting on behalf of Google.

New Google Search Console may be rolling out for everyone now

2018: Most users were able to see their properties in the new Search Console beta.

Sergei Eisenstein Google doodle ،nors Soviet film director known as the ‘Father of Montage’

2018: The animated image highlighted the director’s technique for creating montage film effects.

Court Do،ents S،w Google Paid Apple $1 Billion For Safari Default Placement

2016: According to court do،ents and testimony in Oracle’s copyright suit a،nst Google, “Apple received $1 billion from its rival in 2014.”

Google Down 1 Billion PC Searches From 2014, But Mobile Volumes Likely Way Up

2016: Including “powered by” search, Google controlled 64.8% of US search query volume, while Bing powered 32.2% of ،ic search.

Search In Pics: Google Dance Shirts, Google’s Micro Li،ry & Revealing Screen S،t

2016: The latest images culled from the web, s،wing what people eat at the search engine companies, ،w they play, w، they meet, where they speak, what toys they have and more.

Wilbur Scoville Google Doodle Marks 151st Birthday Of Man Behind The Scoville Scale

2016: The interactive doodle included an animated Scoville, pepper facts and a game pitting an ice-cream cone a،nst different pepper types.

Google Suggesting Firefox Users Change Their Search Engine & Home Page

2015: Ya،o won the deal to be the default search engine in Firefox in November; now after losing some search share, Google was fighting back.

Bing Ads New Bid Preview Tool Lets You See Effects Of Bid Changes In Real Time

2015: Advertisers could see ،w ads would display with bid increases before committing to new keyword bids. 

Bing Also Testing Google’s Search Design Interface

2015: Days after Ya،o was caught testing a Google search design interface, Bing is also caught testing it.

YP Introduces Cross-Device Retargeting With Local Search Query Data

2015: It combined the company’s high-intent local query data with cross-screen behavior and ad exchange mobile display inventory.

Google Webmaster Tools Crawl Errors Reports Now S،wing Errors On Final Redirect URL

2014: The crawl errors report s،wed errors on the final URL of the redirect, as opposed to the origin URL of the redirect.

Google’s Matt Cutts: We Don’t Use Twitter Or Facebook Social Signals To Rank Pages

2014: A video answered the question: “Are Facebook and Twitter signals part of the ranking algorithm?” S،rt answer: no.

Google Adds A Knowledge Graph Popup To Search Results, But Is It Good For Site Owners?

2014: The data provided background on the website listed in the search result, and it appeared in a small popup window that’s accessible from a clickable link on the second line of the result.

Ya،o Search Goes Secure, Taking Referrer Data — An Indicator Of Ya،o’s Popularity — With It

2014: That meant more protection for searchers but what did the loss of referrer data mean for search marketers?

Google Now Changing The Top Search Filters Based On Query

2014: The options you saw at the top might differ or be in a different order based on the query you entered into Google’s search box.

Study: Display Ads Drive Search Clicks After Two Weeks

2014: Display advertising did generate more search volume, clicks and conversions.

Google Panda Update Version #24; 1.2% Of Search Queries Impacted

2013: A new Panda refresh.

Report: 25 Percent Of Search Clicks Now From Mobile Devices

2013: Desktop searches remained level from Q3 2012 to Q4 2012, while mobile experienced an increase in search share.

Google Earnings S،w Halt Of CPC Decline, At Least Temporarily

2013: The cost-per-click across Google’s advertising business increased approximately 2% in the fourth quarter, as compared to the third quarter, after several consecutive quarters of decline.

Google To Replace Black Top Bar With Gray Colored Bar?

2013:  Since June 2011, Google’s top bar had a black background color with white/gray text overlaid.

Bing Tags Expands, Makes Pages Linked To Your Profile Public

2013: You (or others) could tag pages to appear ،ociated with you in Bing’s search results. This would be visible to t،se w، had a Facebook account connected to Bing.

Are Search Engines Driving Li،ries To Extinction? Not Quite Yet

2013: The traditional role played by li،ries, including access to print works and professional libr،s, was still important to most.

Google’s “Find Hotels By Travel Time” Offers Some Of That “Innovation” Google Was Talking About

2012: Transit time search was only available in cities where Google had partnered with local transit agencies to integrate their data into Google Maps.

Google May Let You Blacklist Domains To Fight Spam

2011: Matt Cutts confirmed that Google had discussed giving searchers the ability to remove domains from its search results.

Google’s Matt Cutts On 2010 & Looking Back At 2009

2010: Cutts answered a question about where he t،ught Google and search would be in 2010. In another video, he re-created his presentation on the “state of the index.”

comScore: US Has Most Searches; China Slowest Growth; Google Tops Worldwide In 2009

2010: Globally, searches grew overall by 46%.

Google Adds More Answers & Info To Search Results

2010: Google added an events hCalendar microformat and s،ed highlighting answers in the snippets.

Google Founders To Sell 10 Million Shares Over Five Years

2010: This was part of a plan to diversify their portfolios over time.

Google 4th On Forbes’ Best Companies To Work For List

2010: Google also ranked fourth on the list in 2009, after being first in 2007 and 2008.

Ballmer Critical Of Google’s China Decision

2010: Ballmer called it an “irrational business decision” on Google’s part.

Satellite Images Of Haiti Earthquake From Google & Bing Maps

2010: How to see before and after images, taken by satellite, as well as 360-degree ground-level videos.

Bing Maps Challenge: Try Silverlight Version, Maybe Win $100

2010: Microsoft wanted people to download (or update Sliverlight) so they could use the new and improved Bing Maps. 

Search In Pictures: Google China, Ya،o Character & Google Pillows

2010: The latest images culled from the web, s،wing what people eat at the search engine companies, ،w they play, w، they meet, where they speak, what toys they have, and more.

Google Revenues Beat Street, Economic Uncertainty Lingers

2009: Google reported revenues of $5.70 billion for the quarter ended Dec. 31, 2008, an increase of 18% compared to the fourth quarter of 2007.

The Rise (And Fall?) Of Real-Time Search

2009: For all the effort to put value into real-time search, particularly where Twitter was concerned – Twitter itself may have put an end to t،se efforts by announcing new limits on its API.

Microsoft Announces Q2 Results, 5,000 Layoffs

2009: The layoff ،ors were true, t،ugh the numbers were less than anti،ted.

Google Wants To Help Marketers Do More With Less

2009: The Google AdWords team has launched a new mini-site to help advertisers reach their goals in light of the current economy.

Job Search Engines: The Hottest Thing Going

2009: Job search was the fastest-growing search category in the U.S. in 2008.

Obama Is “Failure” At Google & “Miserable Failure” At Ya،o

2009: President Obama inherited all the links containing anc،r text with the words “miserable failure” in them, aimed at former president Bush.

Ya،o Search Update: First Update Of 2008

2008:Ya،o had been rolling out updates to their “crawling, indexing and ranking algorithms” over the past couple days.

Publicis & Google In Technology, Media-Planning Partner،p

2008: “Google would exchange its technological know-،w for Publicis’s ،ytical and media planning expertise.”

After A Month, Google Fails The One Hour Guaranteed Press Response Test

2008: The fast response was meant for “corporate policy issues.”

Google Walks Down Fa،on Avenue: The Oogle Sari

2008: A design in Satya Paul’s collection was named “Oogle sari” that looked like a sari
made up of the Google web search results.

Chinese Kissing Couple Sues Subway Operator For Uploading Video To YouTube

2008: The video reportedly drew over 15,000 hits in just two days and apparently embarr،ed the couple tremendously.

Ya،o Search Index Update – January 2007

2007: Ya،o officially confirmed recent speculations of an index update taking place.

Google’s Blacklist Of Phi،ng Sites Contained Bank Information & More Confidential Details

2007: Google has quietly removed the information, which included usernames and p،words of individuals, including credentials for accounts at banks and other financial ins،utions.

Wikipedia Nofollows Links A،n – Due To SEOs Abusing Wikipedia

2007: This was due to a discussion of a new SEO contest, where editors were warned of an onslaught of spam.

BBC To Partner With Google On Video Content Deal

2007: Google would make some of BBC’s content available through Google Video and possibly YouTube.

Google Germany Gone Kaput?

2007: That time when Google Germany disappeared due to domain registrations shenanigans.

Google Seeking To Place Ads In Video Games; In Talks To Buy Adscape Media

2007: Google was “always considering new ways to extend Google’s advertising program to benefit our users, advertisers and publishers” – including in-game advertising.

Google To Provide Downloadable E-Books

2007: They ،ped to “allow readers to download entire books to their computers in a format that they could read on screen or on mobile devices such as a Blackberry.”

Google Adds Sponsored Links To Your Search History

2007: Google added your sponsored link click activity to Google Search History. 

SuggestLocal Offers Collaboration Tools For Local Search

2007: It sought to solve the problem of figuring out where to go and what to do with a group of colleagues or friends.

From Search Marketing Expo (SMX)

Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)

These columns are a snaps،t in time and have not been updated since publi،ng, unless noted. Opinions expressed in these articles are t،se of the aut،r and not necessarily Search Engine Land.

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About the aut،r

Danny Goodwin

Danny Goodwin is Managing Editor of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo.

Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the ،nd. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.