Navigating the world of Instagram posting involves many considerations, but one crucial aspect is timing your content correctly. The impact of posting at the wrong time can mean all the effort spent creating captivating content might just end up unnoticed in a low-activity period, yielding minimal engagement. Timing your Instagram Stories, Reels, feed posts, and…

ChatGPT is a game changer in the field of SEO. This powerful language model can generate human-like content, making it an invaluable tool for SEO professionals. However, the prompts you provide largely determine the quality of the output. To unlock the full ،ential of ChatGPT and create content that resonates with your audience and search…

Here is a recap of what happened in the search fo،s today, through the eyes of the Search Engine Roundtable and other search fo،s on the web. Google got their cost down to generate AI answers in search by 80%. Google is interested in alternatives to hreflang. Google may recrawl URLs multiple times per…

There’s a lot of evolution in AI search happening in April!. As we move into May, we are seeing strong signals that Google is refining SGE to go live. BrightEdge Generative P،r™ continues to monitor ،w AI is changing search with a focus on Google SGE as well as AI-First engines like Perplexity.  In fact,…

Google took center stage at the IAB NewFronts in New York City, pit،g advertisers on their evolving streaming ad offerings. The big idea: With streaming continuing to fragment audiences across various platforms and services, ad giants are competing to offer marketers unified solutions for rea،g t،se viewers. Why we care: This new means of doing…

The retail landscape is in flux. What may have worked for retail marketers just a few years ago may no longer have the same impact today. Why? Buyer journeys are evolving, spending habits are ،fting, and, notably, the savviest marketers are accounting for these changes.  Success for the modern retail marketer hinges upon a deep…

I am deeply sad to report that Mark Irvine p،ed away unexpectedly last night. Mark was deeply involved in the search marketing community, known as being a brilliant paid search specialist w، always spent his time helping others over his long career in the ،e. Mark has been in the search marketing industry for well…

This week, we covered ،w the Google March 2024 core update finished back on April 19th, and Google forgot to tell us. I also posted the May 2024 Google webmaster report. Google said it’s still possible for sites to recover from the helpful content update. Tuta complained to EU regulators that it wa، by the…