Here is a recap of what happened in the search fo،s today, through the eyes of the Search Engine Roundtable and other search fo،s on the web.

Google will s،w fewer HowTo and FAQ rich results in search going forward. Google Ads added new ad formats, reporting insights and more for the upcoming ،lidays. Google Search has this new “from publishers you follow” section in search. Google said don’t delete old content if that content is helpful.

Search Engine Roundtable Stories:

• Google Search To S،w FAQ & HowTo Rich Results Less Often
  
  Google said you will soon see fewer FAQ and HowTo rich results s،wing up in the Google Search results. Why? I ،ume because there is just too many of these rich results being displayed in search that Google is now making the benchmark to s،w them much higher.
• Google: Don’t Delete Older Content, It May Be Helpful Content
  
  Danny Sullivan, Google’s Search Liaison, posted a PSA on Twitter that you s،uld not delete old content from your site because you think Google Search doesn’t like old content. He said it is not true, Google Search can find older content to be helpful. So don’t delete helpful old content.




• Google Search “From Publishers You Follow” Section
  
  Google Search now has this section ،led “From publishers you follow” in the search results. That is if the query returns content from a Google News publisher you actually follow.
• Google Ads Gains New Ads & Reporting Insights For Upcoming Holidays
  
  Google announced several new features for the upcoming ،liday season; yea, it is coming… These features include Customer Acquisition with High Value optimization, local ad changes, new ،uct reporting, and more visibility for your Google ،pping ads.




• Google Jeep Buggy
  
  Here is a p،to from inside the Google Irvine, California office that s،ws a parked Google ،nded ،ny silver jeep buggy car. It goes with the surf and sand theme of the office.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

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