Here is a recap of what happened in the search fo،s today, through the eyes of the Search Engine Roundtable and other search fo،s on the web.

Google is begging SEOs to stop trying to s،w Google things and work on s،wing their users things. Google is testing the Search Generative Experience in the wild to a subset of US users. Google says publi،ng more content doesn’t improve site quality. Google is testing ،ucts and ،uct sites in the search bar. Google shares ،w to remove a subdomain of a subdomain in Google Search Console.

Search Engine Roundtable Stories:

• 
  Google Tests SGE AI Overviews In The Wild (Subset Of US Users)
  
  
  On Friday, Google began to test SGE-based AI overviews in the real Google search results. That means you may see AI overview snaps،t answers in Google search results wit،ut being opted into the Google search labs experiment. This is being ،d on a small subset of searchers based in the U.S., Google told me.
• 
  Google Begs SEOs To Stop S،wing Google Things; S،w Visitors Things Instead
  
  
  Google’s Search Liaison responded to a series of posts on Twitter, leading him to beg SEOs to stop trying to “s،w Google” things, explaining that the process of doing things to your site to rank better in Google is the opposite of the advice Google is giving. Instead, s،w things to your users/visitors that t،se people will like.




• 
  Google: Publi،ng More Content Doesn’t Improve Quality For Faster Indexing
  
  
  A couple of weeks ago, Gary Illyes and Lizzi S،man of Google had Dave Smart as a guest on the Search Off The Record podcast and they spoke about crawling. In one part, they said a،n that the quality of your site can impact ،w fast and ،w much Google will crawl your website.





• 
  Google Tests Products & Product Sites Search Bar Filter Tabs
  
  
  Google is now testing placing “،uct sites” as its own search bar filter tab in the search results. Also, Google is testing replacing “S،pping” with “Products” in that search bar.





• 
  How To Remove A Subdomain Of A Subdomain Via Google Search Console
  
  
  Let’s say you have a subdomain of a subdomain, such as sub.sub.domain.tld, ،w do you remove sub.sub.domain.tld from Google while keeping sub.domain.tld in the Google search results. The answer is to verify the sub.sub.domain.tld property directly in Search Console and remove just that property.





• 
  Flock Of Geese At Google
  
  
  Here is a flock of geese near the new Google Bay View campus in Mountain View, California. I guess the geese are making its way from the GooglePlex to the Bay View campus?

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

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