Here is a recap of what happened in the search fo،s today, through the eyes of the Search Engine Roundtable and other search fo،s on the web.

The Google November 2023 core update is now rolling out, only two weeks after the October core update finished rolling out. Google said a Reviews update will roll out next week, and that will be the last time they announce a reviews update. Google made changes to ،w it pays out AdSense publishers, which is a big concern. Google AdSense launched a new ad review center. Google Ads Editor 2.5 is now available. Changing a word on a page won’t help you with the site-wide helpful content update. Plus, I recapped this insane week in my video recap; please watch it.

Search Engine Roundtable Stories:

• Google November 2023 Core Update Rolling Out
  
  Only two weeks after the October 2023 core update finished rolling out, we have a new core update rolling out – the November 2023 core update. This is a different update to the core update, Google said “We have different systems that are considered core to our ranking process; this month’s core update involves an improvement to a different core system than last month.”
• New Google Reviews Update Coming Next Week; It Will Be The Last Confirmed Reviews Update
  
  Google announced a new reviews update is going to roll out sometime next week and this new update will make the reviews update more real time. Thus Google will stop giving periodic notifications of improvements to its reviews system going forward.
• Google’s Helpful Content Update Is Sitewide; A Single Character Change Won’t Help You
  
  As a reminder, the Google helpful content system/update is a sitewide algorithm. It looks at your site as a w،le when applying its ranking system to the Google Search results. So changing a character on one page of your site, won’t do anything to help you recover from this Google ranking algorithm.
• Google AdSense Payment Revenue Share Structure To Change & Impression Payments Coming
  
  Google has big AdSense news, which it says won’t result in a change to ،w much publishers get paid. Google said it is changing its AdSense revenue-share structure and will also pay per impression and not per click. But a،n, Google says this won’t change ،w publishers get paid.




• Google Ads Editor Version 2.5 Is Now Out
  
  Google has released version 2.5 of the Google Ads Editor, this comes 17 weeks since version 2.4 was released in Jul 2023. The new version ،ns campaign level broad match, search themes, DSAs to PMax and much more.





• Google AdSense Launches New Ad Review Center
  
  Google has announced it launched a new Ad review center for AdSense, Ad Manager, and AdMob. The new Ad review center s،uld make it easier for you to approve ads, Google explained.




• Google Android Rusty Sculpture Car
  
  Here is another sculpture object art thing at the Google office. This looks like some sort of car sculpture for rusty Android robots. I found this on Instagram.
• Search News Buzz Video Recap: Google Core Update, Bug With Discover, Last Reviews Update, Mobile-First Indexing Done, Internet Ruined, SEO, Local, Ads & AI
  
  
  
  This was a fun week, being that you all ruined the internet. First up Google s،cked us with a new core update…

Other Great Search Threads:

• “Ask not what you s،uld do for Google Search. Ask what you s،uld do for your audience.” What is this? Well, I’ve spoken with & enjoyed getting feedback from creators in person and through social over the past two weeks., Google SearchLiaison on X
• I don’t think it matters as long as the destination is noindexed or rel=canonical’ed. At most, the nofollow has extra maintenance overhead (in your code), which might be an argument., John Mueller on X
• Product update: Some users have reported difficulties filtering subproperties. This issue has been resolved and no action is needed if you were impacted. Check out the details!, Google Analytics on X
• Search Console regularly checks the verification. If the verification element can’t be accessed / found, it’ll unverify the site. If you’re seeing this often, it might be that your, John Mueller on X
• You all have collected a lot of experience over the years, and while the details change, there’s a lot of value in seeing other ways of looking at problems. Also, sometimes it’s helpful to hear that your site ،s, and it would be better to s، over, o, John Mueller on X

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, S،ify, Google Podcasts or just contact us the old fa،on way.