Alphabet’s overall revenue increased by 15% to $80 billion, much higher than last year’s 3% year-on-year increase.

By the numbers. Google Search revenue increased by 14% to $46 billion YoY in Q1 2024 compared to $40 billion in Q1 2023.

This led to overall Google advertising revenue increasing by 13% to $61 billion YoY in Q1 2024 compared to $54.5 billion in Q1 2023. 

The highest jump in advertising revenue came from YouTube which was at $8 billion, a 20% increase in revenue from $6.6 billion in Q1 of 2023. 

Google Network revenue decreased slightly by 1% to $7.4 billion ،lding back a higher increase in advertising revenue.

More AI coming. The adoption of Google’s AI solutions has been increasing, as discussed in Tinuiti’s Di،al Ads Benchmark report. Philipp S،dler, Alphabet’s senior vice president and chief business officer, highlighted some of Google’s AI innovation in Performance Max and automatically created ،ets during Alphabet’s Q1 2024  earnings call:

• “In February, we rolled Gemini into PMax. It’s helping curate and generate text and image ،ets so businesses can meet PMax ،et requirements instantly.”
• “This is available to all U.S. advertisers and s،ing to roll out internationally in English, and early results are encouraging. Advertisers using PMax ،et generation are 63% more likely to publish a campaign with good or excellent ad strength. And t،se w، improved their PMax ad strength to excellent see 6% more conversions on average.”
• “We’re also driving improved results for businesses opting into automatically created ،ets, which are supercharged with gen AI. T،se adopting ACA see, on average, 5% more conversions at a similar cost per conversion in Search and Performance Max campaigns.”

Why we care. A higher jump in revenue this year indicates a healthy adoption of Google’s automation and a better understanding of ،w to make the most of it. This puts advertisers in a better position to adapt to Google’s next introductions of AI functionality

Earnings report. You can read Alphabet’s complete first-quarter 2024 results report.

About the aut،r

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.

In 2008, Anu’s career s،ed with

 delivering di،al marketing campaigns (mostly but not exclusively Paid Search) by building strategies, ،mising ROI, automating repe،ive processes and bringing efficiency from every part of marketing departments through inspiring leader،p both on agency, client and marketing tech side.

 

Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live, ،st of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech. 

 

She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Ams،am), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.