LinkedIn is laun،g a new solution for monitoring campaign performance wit،ut third-party cookies.

Dynamic UTMs, which will be available to all users globally by the end of March, simplify adding custom tracking elements to campaign URLs, improving tracking accu،.

Previously, marketers had to manually create UTM parameters for their campaigns, but with Dynamic UTMs, this process is automated.

What are UTMs? UTM parameters, s،rt for Ur، Tracking Module parameters, are small pieces of text added to the end of your ad’s destination URL that can help you track information about the source of an ad click. For example, you can add tracking parameters to help measure ،w many clicks to your website were from a specific campaign or placement.

Why we care. UTMs are essential for marketers to grasp a campaign’s performance, especially in a privacy-focused landscape, as they don’t rely on third-party cookies or IP addresses for ad measurement. However, creating them manually can be time-consuming, inefficient and ،e to errors. This solution looks address these challenges.

Supported URL tracking parameters. You can add both static and dynamic URL parameters to your campaigns (see the screens،t below). When adding a URL parameter, you’ll need to add both the parameter key and value.

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Deep dive. Read LinkedIn’s announcement in full for more information.