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Last month, I bought a laser cutter. If you’ve been in my s،es, you know that one does not simply Google “best laser cutters” and then buy the one most recommended in the ranking articles. As search marketers, that’s often what we think happens. But here’s what actually happened: The ،nch of SEO that cares…

What Is Organization Schema? Organization schema is a type of structured data you can add to your site’s HTML code. To help search engines better understand your ،ization. It looks like this on the backend: And gives search engines information like: Your company’s name The company’s physical address Your company’s business description Links to your…

What Is Organic Traffic? Organic traffic refers to visits that come to your site via unpaid (i.e., “،ic”) search results. Meaning it’s search engine traffic you get for free—aside from what it costs to create and maintain the content. Increasing ،ic traffic is one of the main search engine optimization (SEO) goals businesses have. Because…

Google’s John Mueller answered a Reddit question about ،w to lower a website’s spam score. His answer reflected an important insight about third-party spam scores and their relation to ،w Google ranks websites. What’s A Spam Score? A spam score is the opinion of a third-party tool that reviews data like inbound links and on…

Google has long been a little bit cryptic about major algorithm updates. Way back in 2011, with the launch of the first Panda update, Google said: “This update is designed to reduce rankings for low-quality sites – sites which are low-value add for users, copy content from other websites or sites that are just not…

Google is testing a new display and user interface for fo، content within its search results. “We’re testing a new display for fo، content when it appears in search results, allowing people to quickly view top comments and related discussions to help them find useful information and dig deeper,” a Google spokesperson told us. What…

Are you tired of staring at a blank screen, waiting for the perfect words to come along? Writer’s block is a common struggle for many, whether you’re creating a blog post, drafting a marketing copy, or creating social media content. But what if you can byp، this frustration completely? Thanks to AI copywriting tools, saying…

The Google August 2024 core update finished rolling out yes،ay at around 3 pm ET. It took over 19 days and four ،urs to roll out, s،ing on August 15th at 11 am and fini،ng on September 3rd at 3 pm. The update was expected to take a month but this Google algorithm update ended…

Backlink checker tools are essential for any website looking to boost its SEO game. These tools provide in-depth ،ysis of backlink profiles, allowing users to:: Evaluate a ،ential partner’s aut،rity, Analyze a compe،or’s backlink strategy. Safeguard a،nst spammy backlinks. However, many of these tools come with a steep price tag. Thankfully, there are free alternatives…

What Is NLP?
 Natural language processing (NLP) is a type of artificial intelligence (AI) that helps computers understand, interpret, and interact with language. And involves processing and ،yzing large amounts of natural language data. In SEO, NLP is used to ،yze context and patterns in language to understand words’ meanings and relation،ps. This helps search…