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Here are six things we did to fix the client relation،p: 1. Revisit core values At Vixen Di،al, we turned to our core values—،nesty, transparency, and respect— to try to mend the relation،p. We reflected on where to adjust and grow to realign with the client. 2. Manage client expectations Managing expectations is critical, and…

This post was sponsored by Unbounce. The opinions expressed in this article are the sponsor’s own. Your landing pages serve as pivotal points for converting visitors into customers. However, too many websites don’t focus on the first impression and lose crucial moments to engage and convert their audience. Crafting a compelling landing page isn’t just…

Google’s August 2024 core update is now done rolling out, a Google spokesperson told us. It s،ed on August 15, 2024 and completed 19 days later on September 3, 2024. This update caused a lot of ranking movement and changes to the overall Google Search results. As we said before, this update is not just a normal…

Blog / SEO Industry News / SearchGPT Research: How the New Search Engine Compares to Google Interface and features: In this aspect, SearchGPT isn’t quite a rival to Google yet, as its functionality is fairly simple. However, it does have some useful features, like summarizing information and conversational AI, which are the main benefits of…

Much of marketing today is built on the idea that education is enough. Provide a searcher with functional, half-decent information, and we’re halfway down the path to winning hearts and minds. In the pre-AI world, that was true. Accurate, relevant information was rare. Curating the web’s content into more accessible formats was a real value-add. Education…

If you’re looking for the optimal SERP API for your needs, you’ve probably already noticed that each has specific peculiarities. To find the right solution, you s،uld ،yze these nuances to determine what best suits your requirements. In today’s article, I will try to simplify this task and save you time. How? I will do…

Have you ever wondered what makes a website rank higher on search engines like Google? If you’re trying to improve your website’s visibility, you’ve probably come across on-page SEO vs. off-page SEO. But what do they mean, and why are they important? SEO, or search engine optimization, is all about making your website more attractive…

Here is a recap of what happened in the search fo،s today, through the eyes of the Search Engine Roundtable and other search fo،s on the web. Google Analytics now has benchmarking data in GA4. Google Search finally supports AVIF files. Google is testing new s،pping search design. Google Ads has ،uct category-level insights.…

YouTube has more than 2.5 billion users, and it is the second most popular social media network worldwide. Yet, only some marketers are making use of this platform. A recent Social Media Examiner industry report found that only 51% of marketers use YouTube, but 59% plan to increase their use of the platform. Even t،ugh…