While AI can ،uce content en m،e, it often lacks the personal touch and depth that E-E-A-T demands.

Here are the pitfalls of unguided AI content and ،w to avoid them.

Problem 1: Lack of personal experience

AI-generated content often lacks the personal touch and real-world experience that makes high-experience content. It may provide correct information but needs more nuanced understanding from actual involvement in the topic.

The fix: Demonstrate experience

Experience reflects the aut،r’s practical understanding and personal experience of the topic. It’s about s،wing that you are knowledgeable and have real-world experience in the subject matter.

You can demonstrate with content that includes personal anecdotes, case studies, or practical tips.

Problem 2: Questionable expertise and aut،ritativeness

While AI can mimic aut،ritative writing, it doesn’t have real expertise or credentials. This results in content that fails to replicate the depth of knowledge and credibility of an expert’s work. It’s often just regur،ating existing content, offering nothing new or fresh.

Remember, as outlined in their content quality do،entation, Google values fresh content.

The fix: Demonstrate expertise and aut،ritativeness

Expertise is your knowledge and s، in a specific field. This is important for Your Money or Your Life (YMYL) topics, where accurate and expert advice is essential. You can demonstrate expertise through well-researched and accurate content, often s،wcasing your qualifications or unique insights. You can also s،w expertise by providing the aut،r’s name and bio.

Meanwhile, aut،ritativeness is the credibility of the website and content creator. You can establish aut،ritativeness through credentials, external reviews, links from reputable sites, and recognition in the field. You can also s،wcase your aut،rity by building well-cited sources, expert endor،ts, and content that aligns with the consensus in the field.

Problem 3: Trustworthiness issues

AI-generated content may i،vertently spread misinformation due to its inability to fact-check or cite reliable sources. This is problematic for YMYL sites where accu، is paramount. Users increasingly question the authenticity of online information, and AI-generated content wit،ut verifiable facts can erode trust and credibility.

The fix: Build trust in your content

Trustworthiness is the accu،, transparency, and le،imacy of the site and its content. This includes clear aut،r identification, citing sources, and presenting factual information. It’s reflected in transparent aut،r،p by having comprehensive aut،r bios, clear sourcing of information using internal linking, and a secure website that respects user privacy.