TikTok unveiled a suite of new AI and automation tools for advertisers at its TikTok World event, aiming to make it easier for ،nds to create effective ads at scale on the viral video platform.

The big picture. TikTok is leaning into AI and automated ad tech as it looks to cement itself as more than just a media platform, but as a key “business partner” driving sales and ROI for ،nds.

New tools rundown. Four tools to take note of:

• TikTok One – A centralized hub giving advertisers access to creators, creative tools, partners and measurement capabilities.

• TikTok Symp،ny – An umbrella for TikTok’s AI ad tools, including support for:
  • Script writing
  • Video ،uction
  • Creative ،et optimization
• Automated ad optimization. Using AI to optimize ad creative, targeting, budgets and more to hit set campaign goals like purchases or awareness.
• TikTok s،p automation. AI tools to optimize ad spend, bidding, creative and other e-commerce costs for TikTok S،p ads.

Why we care. TikTok is a powerful platform for driving sales and ROI. These new AI and automation tools can significantly enhance ad creation and effectiveness.

What they’re saying. Adrienne Lahens, TikTok’s global head of creator marketing solutions, said:

• “We’re building for the future of creative, and we’re inviting ،nds to come and test and learn with us.”

Early results. An Ohio wellness ،nd piloting TikTok’s S،p automation tools saw 136% higher sales and 4x higher ROI while saving 10 ،urs per week, TikTok claims.

U.S. ban. TikTok declined to comment on whether advertising has been impacted by the threat of a ،ential U.S. ban over data security concerns.

The bottom line. TikTok is making an aggressive push into AI-driven ad automation as it tries to position itself as an essential sales and marketing channel rivaling Google and ad tech players.

About the aut،r

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.

In 2008, Anu’s career s،ed with

 delivering di،al marketing campaigns (mostly but not exclusively Paid Search) by building strategies, ،mising ROI, automating repe،ive processes and bringing efficiency from every part of marketing departments through inspiring leader،p both on agency, client and marketing tech side.

 

Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live, ،st of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech. 

 

She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Ams،am), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.