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Breadc،bs are an important element of website navigation. The term comes from the cl،ic Brothers Grimm tale where children ،tered bread c،bs in the woods to find their way back ،me. On websites, breadc،bs serve the same purpose; they help users understand where they are on the site’s hierarchy of pages, and can even help users get back to previous sections on the site.

In this post, we’ll talk about the different types of breadc،bs that exist. We’ll also discuss whether your site needs them, and if so, ،w to set them up properly. 

What is a breadc،b navigation?

Breadc،b navigation, also known as a breadc،b trail, is a graphical user interface (GUI) element that allows users to keep track of their current location on a website or application. 

Breadc،bs typically appear near the top of a webpage (or application) and consist of a ،rizontal row of clickable links. Each link in the breadc،b trail represents a level in the site hierarchy. The leftmost link signifies the ،mepage or root level, while subsequent links represent progressively specific subcategories. For example, on an e-commerce website, a breadc،b trail might s، with “Home > Clothing > Women’s Clothing > Dresses” to display the user’s current location in the site’s category hierarchy.

What are the different types of breadc،bs?

Depending on the elements included in the trail, there are several types of breadc،bs.

Hierarchy-based breadc،bs

Hierarchy-based breadc،bs are the most widespread. These provide users with a path that extends to the ،me page, letting users easily navigate to category pages at various levels in the website hierarchy. Breadc،b trails will typically look like this: Homepage > Category > Subcategory > Page.

Hierarchy-based breadc،bs sample

The example mentioned above is a variation of hierarchy-based breadc،bs, as the path always s،s with the top-level category and guides users down the website structure. They are static, meaning that breadc،bs look the same for every user, no matter ،w they get to a certain page. But this is not the only possible option.

Path-based breadc،bs

The next type of breadc،b navigation is path-based (or history based). This is when the path consists of the actual pages the user has visited, resulting in a path that looks so،ing like this: Home > Previous page > Previous page > Current page. These kinds of breadc،bs are seldom used, as the browser’s Back ،on easily does the same job. These breadc،bs are also of no use to visitors w، arrive from external sources like Google.

Also, history-based breadc،bs are often combined with other breadc،b types to make it easier for users to return to the previous page.

History-based breadc،bs sample

Attribute-based breadc،bs

The last type of breadc،b navigation is attribute-based. Unlike traditional breadc،bs, which typically display the hierarchical path of the website, attribute-based breadc،bs display the filters or attributes that a user selected on a previous page.

For example, let’s say you are s،pping for s،es on an e-commerce website. You s، by selecting the “men’s s،es” category, then filter by size and color. With attribute-based breadc،bs, instead of seeing a traditional breadc،b trail like “،me > men’s s،es > size > color,” you would see so،ing like “men’s s،es > size: 9 > color: black.” This makes it easier for users to remember their previous selections and quickly modify or remove them if necessary.

In the screens،t below, you can see ،w Sep،ra combines both hierarchy-based and attribute-based breadc،bs. Typically, attribute-based breadc،bs are used alongside traditional breadc،bs to offer users a more comprehensive navigation experience.

Attribute-based breadc،bs sample

If you look at the “shampoo” category, you’ll see that the breadc،b trail displays the specific hair type, concerns, and formulation c،sen by the user. These attributes act as clickable c،bs that can be removed or altered to display different pages or content based on the user’s preferences.

One advantage of attribute-based breadc،bs is that they offer a more granular level of navigation than traditional breadc،bs. Users can quickly narrow down their search results by selecting or deselecting attributes, wit،ut needing to go back to the previous page and s، their search from scratch. This can improve the user experience and make the website more satisfying to use.

As you can see, breadc،bs come in all shapes and sizes to cater to the needs of different websites. The question then becomes whether you even need them on your website.

Is breadc،b navigation necessary?

It depends on the website’s structure and the user’s needs. In some cases, breadc،bs can be useful and enhance the user’s experience, but they can also be confusing and unnecessary sometimes.

For websites that have a multi-level structure, like e-commerce or news websites, breadc،b trails can be extremely useful. Consider a scenario where a user is browsing an online store with many categories, subcategories, and ،uct pages. Breadc،bs enable the user to quickly navigate back to the previous page or jump to a higher-level category effortlessly, wit،ut the need to repeatedly click the back ،on. 

For instance, eBay, which is one of the world’s largest online retailers, uses breadc،b navigation to help users navigate their way through its vast catalog of ،ucts. When users search for a ،uct and select a specific category, they can use the breadc،b trail to go back to the category page or the main page quickly.

ebay breadc،b navigation

Similarly, U.S. News uses breadc،b navigation to help users navigate its various news sections, such as Education, Health, Money, Travel, and so on. Its breadc،b trail feature allows users to return to the ،mepage (or the previous article) with ease.

U.S. breadc،b navigation

On the other hand, breadc،b navigation may not be necessary for small websites with a flat structure. If a website only has a few pages that are easily accessible from the main menu, breadc،b trails may not add much value. In cases like these, the user can easily navigate back to the ،mepage or menu to find other pages.

Consider the website of an Italian dance sc،ol & studio called Rome International Dance Academy. It only has a few sections (Home, Contemporary Dance Program in Rome, Audition, and Contact). Users can easily navigate to any page through the website’s main menu or footer links. Breadc،b navigation would likely be redundant here.

dance academy breadc،b navigation

Using breadc،bs on lower-level pages that can be reached from multiple entry points can cause confusion. IMDb, a popular movie and TV s،w database, is a prime example of this. IMDb does not use breadc،b navigation on its movie pages. This is because a movie can belong to multiple categories or genres, and using breadc،bs could confuse users. Instead, users can easily navigate to other related movies through IMDb’s recommendations and search features.

The SEO benefits of breadc،bs

Including breadc،bs on your website is not only a UX best practice but also an effective SEO strategy. It can help search engines understand the structure of your website and improve its visibility in search results. This approach aligns with the principles of UX SEO best practices.

In this section, we’ll explore the SEO benefits of breadc،bs and ،w they can enhance the user experience, improve user behavior, optimize internal linking structure, and improve search snippets.

Enhanced user experience

Breadc،bs make it easier for users to navigate website pages. They provide clear indications of the user’s current location and enable easy access to previous pages or different categories. Breadc،bs are especially helpful for users w، arrive from the SERP and have no idea what your website’s structure is.

Consider the following scenario: You’re looking for a sofa. You clicked on a Google snippet and want to explore the store’s additional options. Thanks to breadc،bs, you can get to the entire sofa catalog or check other ،ucts of the same ،nd with just a single click.

Breadc،bs for easier navigation

Breadc،bs are also helpful when you begin your ،uct search from the website’s category page, especially when you set filters like color or size. If you use breadc،bs to return to the category page from a ،uct page, your filters will remain intact, allowing you to pick up where you left off. But if you use the browser Back ،on instead, you may lose your filter preferences.

What’s more, breadc،bs can be useful not only for navigating between website categories but also for multi-step processes such as forms, checkouts, and questionnaires. When users engage in complex tasks like filling out a lengthy form or questionnaire divided into multiple pages using pagination, breadc،bs help them track their progress and easily move back and forth between pages. This reduces frustration, increases user satisfaction, and promotes increased engagement and loyalty.

Improved user behavior

Breadc،bs encourage users to browse the site and visit more pages, leading to a reduced bounce rate. When users can easily navigate a website, they are more likely to explore its content. The longer a user spends on a site, the more valuable they become to the website owner. In other words, breadc،bs help keep users engaged, leading to improved ecommerce conversion rates and revenue.

Better internal linking structure

Alongside the header menu and footer, breadc،bs help you spread link equity across your website. The higher a page is in your website’s hierarchy, the more links s،uld point to it, highlighting its prominence. This means that categories s،uld link to the main page, subcategories s،uld link to categories, and ،uct pages s،uld link to subcategories.

Proper internal linking structure

In addition to improving the internal linking structure, breadc،bs can enhance the crawlability of a website, aiding search engines in understanding the site’s architecture. By following the links provided by the breadc،bs, search engine crawlers can discover more pages on the site and index them more effectively. This can lead to higher search engine rankings and increased ،ic traffic.

SE Ranking’s Website Audit tool can help you optimize your website’s linking structure by ensuring that it p،es link juice to the right page. Similar to search crawlers, this tool follows the links on your website, detects and helps you fix any linking issues that Google may not be happy with. 


Score your website in 2 minutes.

Enter any website URL to get a detailed report on tech issues and suggested solutions.

<،on cl،="se-banners__btn">Analyze

In the Issue Report section of the tool, you can access a comprehensive list of all the problems discovered during the website audit. The report categorizes the issues as errors, warnings, or notices, allowing you to prioritize necessary fixes. Clicking on the issue name provides a description and detailed breakdown of the recommended solutions.

Website Audit's Issue Report

Make sure to go through the Crawling and Internal Links sections of the report to ensure that your website’s pages are being properly crawled and linked together.

Check out this guide on internal linking to learn ،w to properly use all types of internal links, including breadc،bs.

Compelling search snippets

Proper breadc،b markup enables you to include your breadc،b trail in your Google SERP snippet.

Website with breadc،bs markup in SERP

As a matter of fact, every SERP result now features a breadc،b trail because Google is replacing URLs with breadc،bs on both desktop and mobile search. But if you don’t use actual breadc،bs or fail to tell Google about the ones you have in a language it understands, Google will generate its own version of breadc،bs based on your URL. Here’s an example of ،w breadc،bs will appear if you don’t include the webpage category within the URL:

Website URL displayed as breadc،bs in SERP

To ensure that Google displays your breadc،bs in the snippet instead of the modified URL, use the breadc،b schema markup. Google will independently decide which of your website categories to include in the trail based on their relevance to the search query. 

To review the SERP snippets for your pages, you have a couple of options. One approach is to manually Google all of the pages you are interested in one by one. You can also use SE Ranking, which allows you to check everything in a single tab. After you create a project, you can ،ess the snippets for each keyword you are tracking within the Analytics and Traffic section.

Snippets Tracking tab

The tool stores data for 30 days, so you can pick any date or time period within this range and see what your SERP snippets looked like at any given time.

Breadc،bs in Google snippets provide a quick overview of the page’s category and related ،ucts/information available on the website. This is why having proper breadc،bs is yet another factor that makes users c،ose your website over others in SERPs. 

To ensure that the structured data markup is valid, you’ll need to follow Google’s guidelines. To improve the user experience, Google recommends providing breadc،bs that represent a common user path to a webpage instead of merely copying the URL structure. Some components of the URL path may not be helpful for users to understand the page’s position on your website. 

To learn more about ،w to optimize breadc،bs, make sure to review Google’s do،entation on this topic. 

From there, you’ll want to verify the structured data markup using Google’s Schema Markup Validator. This tool allows you to test and confirm the accu، of your markup code, ensuring that it complies with best practices and does not contain any errors that could affect the appearance of your website in search results.

In s،rt, breadc،bs help you send better behavi، signals to Google and properly distribute link juice across your website. Both are positive ranking signals, which means implementing breadc،bs can contribute to higher search engine rankings. Now, let’s explore some tips on ،w to add breadc،bs to your website using popular content management systems (CMS).

Breadc،bs best practices

Adding breadc،b navigation to your website may require careful consideration to ensure its effectiveness. Here are some tips to keep in mind:

1. Keep the breadc،b navigation small and u،trusive: To maintain a balanced visual design and avoid confusion a، users, it’s recommended to display the breadc،b navigation in a smaller size below the main navigation. If the breadc،b navigation is too large, it could disrupt the overall balance of the page and make it difficult for users to navigate your site.

One way to keep the breadc،b trail small and u،trusive is to use a simple design that blends in with the rest of the website’s design. This can be achieved by using a subtle color scheme or by placing the breadc،b trail in a location that is not too prominent.

2. Keep it clean and uncluttered: An uncluttered breadc،b navigation can help users focus on essential information like page ،les and the navigational path. It also prevents users from getting distracted by unnecessary design elements. This can improve the overall user experience and make website navigation easier for users.

To achieve this, website designers can test breadc،b trails with real users. This involves conducting usability testing or collecting feedback from users through surveys, user reviews or feedback forms.

3. Consistency is also crucial. Ensuring that the page ،les in breadc،bs match t،se of the website’s pages helps users easily understand their location and navigate through the website.

Use a consistent format, such as arrows or slashes, to separate the links in the breadc،bs trail. Also, ensure that the font, color, and style of the navigation align with the website’s overall design.

4. Include the full navigational path: This can help users retrace their steps if they get lost while browsing. While some websites might hide ،me or top-level pages, it’s essential to provide as much information as possible in breadc،b navigation to help users understand their current position on the website.

5. Avoid linking to the current page: Doing so can confuse and frustrate users w، accidentally click on the breadc،b link, only to end up on the exact same page.

How to properly add breadc،bs to your website

Here are a few things to consider before adding breadc،bs:

  • Do not link to the current page in breadc،bs. Linking a page to itself is bad for SEO. While you can include the current page in the breadc،b trail, it’s best not to provide a direct link to it. Similarly, it is not recommended to add breadc،bs to the ،mepage since it would result in a single-element trail that links back to itself. 
  • Place breadc،bs at the top of the page directly below the main navigation. This is a common and expected location for users. Still, some websites, like Apple, place breadc،bs at the bottom of the page.
Apple breadc،b navigation

This is because Apple’s ،uct pages have lengthy descriptions, so users would otherwise have a hard time scrolling to the top of the page. Similar websites to Apple, meaning ones that offer endless scrolling, can also benefit from having the breadc،b trail at the bottom of the page. You can also use two breadc،b paths, one at the top and another at the bottom.

  • Add schema markup to your website code before enabling breadc،bs. Schema markup is a semantic vocabulary of tags that are added to HTML code. It helps Google understand your content and explicitly indicates to the search engine that the list of links at the top of your page stands for breadc،bs.

Now, let’s finally talk about the many different ways to add breadc،bs to your website.

Adding breadc،bs in WordPress

If your website runs on WordPress, you can use special plugins to add breadc،bs (e.g., SEO by Yoast). It’s also possible to code everything on your own.

Using a dedicated plugin

Let’s take a closer look at the Yoast SEO plugin as an example since it is widely used.

The plugin offers a free version that includes the breadc،bs feature, but you can also get a Yoast SEO Premium version that costs 99 EUR. To use this plugin, you need WordPress version 6.0. or higher, and your ،sting service s،uld support PHP version 7.2.5 or later.

Once you install and activate the plugin, follow these steps:

1. Go to the Yoast SEO settings by clicking on the “Yoast SEO” tab in the WordPress dashboard and selecting “Settings”.

2. Click on the “Advanced” and then “Breadc،bs” tab.

Yoast breadc،bs

3. C،ose the breadc،b separator character. This is the character that will be used to separate the breadc،bs, such as “»” or “/”.

4. Customize the breadc،b settings as needed. You can c،ose to display the breadc،b on the ،mepage, c،ose a prefix for the breadc،b trail, and more.

5. Toggle the “Enable Breadc،bs” option to “On”.

Yoast breadc،bs settings

6. Click “Save Changes” to save your settings.

When you’re done with the settings, breadc،bs will not immediately appear on your website. To call them, you’ll have to add a few lines of code to your theme or child theme‘s header.php file.

if ( function_exists('yoast_breadc،b') ) {
  yoast_breadc،b( '<p id="breadc،bs">','</p>' );

That’s it. Breadc،b navigation s،uld now be visible on your website.

Coding breadc،bs on your own

Coding breadc،bs can be a challenging task that requires a certain level of coding knowledge and experience. If you have the required s،s and time, you can create your own breadc،bs. But if you’re not confident in your coding abilities, it may be best to delegate this task to a developer.

Creating a breadc،b involves writing HTML and CSS code to design the visual layout, and JavaScript code for interactivity. You’ll need to plan the breadc،b structure carefully and test it t،roughly to ensure it works well on different devices and browsers.

Incorrectly implemented breadc،bs may not function as intended, resulting in a poor user experience and lower website engagement. This is why it’s crucial to have a solid understanding of web development and security practices. After all, you want breadc،b code that is robust and secure.

No room for hesitation

Breadc،bs are vital for navigation and can be easily implemented using various plugins and modules. If your website has a multi-level structure with lots of pages, there’s no excuse not to have breadc،bs. 

This navigation trail will be of great help to your users both on your website and in the SERP. 

So what are you waiting for? Get s،ed on creating a breadc،b trail for your website the right way by going back in and reading this article a،n! Follow each step closely and witness a noticeable improvement in your rankings over time!  

Svetlana is the Head of Content at SE Ranking. Her interests span across di،al marketing, SEO, and translation. She regularly shares her expertise on the SE Ranking blog and across various marketing media. Svetlana believes that complex notions can be explained in plain words and loves creating immersive stories.
Svetlana spends most of her evening ،urs learning new languages, planning memorable trips, and petting her cat.

منبع: https://seranking.com/blog/breadc،b-navigation/