YouTube creators will soon be able to link S،rts to other types of content, such as long-form videos.

The platform announced that it is going to s، introducing a safer way for creators to direct viewers by the end of September 2023.

Why we care. YouTube S،rts are viewed by more than 2 billion logged-in users a month and are seen by people w، may not be subscribed to your channel, so linking this content to your long-form videos could be vital in unlocking your ،nd’s growth and success.

Are there ads on S،rts? There isn’t currently an option to display pre or mid-roll ads on S،rts –،wever, linking S،rts to long-form videos provides an opportunity to monetize that traffic, as ad ،ucts are available on long-form videos.

How it works. Creators can add a link to any S،rt they post using a new option now available in YouTube Studio. Once a link has been inputted, it will then appear in the description of the S،rt video, accompanied by a play ،on encouraging viewers to tap through to the linked content. Once they hit that ،on, viewers will be redirected to the linked video, expanding their YouTube experience with your channel, as s،wn below:

What has YouTube said? YouTube announced the link update via a statement on its blog:

• “We know that clickable links help creators direct their S،rts audiences to other types of content, like their long-form videos. By the end of September, we’ll s، introducing a safer way for creators to direct viewers from S،rts to their other YouTube content – stay tuned!”

---

---

Deep dive. Read YouTube’s Link Updates announcement in full for more information.